GMD Studios

GMD Studios is a former experimental media lab and venture development firm.[1] Their work focused on a number of areas including experience design, custom publishing, entertainment, transmedia storytelling, community building, and digital integration. Additionally, the firm providedadvertising services to agencies and brands like Sega,[2] Scholastic, and Audi.[3][4] The company was founded in 1995.[5] Founder Brian Clark died after a cancer diagnosis in 2015 and the agency ceased.[6][7]

GMD Studios
IndustryMedia
Advertising
Founded1995 (1995)
Headquarters
Winter Park, Florida
,
United States
Websitegmdstudios.com

Selected notable work

Brian Clark founded GMD studios in 1995 and served variously as CEO and President.[6]

In 1997, GMD Studios formed ReveNews, an online publication that covers a wide variety Internet-focused studies, ranging from the analytics of online marketing, to online security and legal issues.

In 2000, GMD Studios teamed up with Haxan Films to create the FOX TV show FreakyLinks, largely inspired by the Haxan-directed indie film The Blair Witch Project.[8]

In 2002, Brian Clark and Tammy Kearns of GMD Studios produced the mockumentary Nothing So Strange directed by Brian Flemming, which imagined the assassination of Microsoft founder Bill Gates on December 2, 1999.[9]

In 2004, the firm helped Sega create the Beta 7 hoax to promote its new football video game. The campaign was later listed as one of ten “Best Non-TV Campaigns of the Decade” by Advertising Age.[2]

In 2005 and 2006, GMD Studios collaborated with game designer Dave Szulborski to create alternative reality campaigns for Audi and General Motors.

References
  1. Baskin, Jonathan Salem (2008). Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy). New York: Hachette Book Group. ISBN 978-0446178013.
  2. Diaz, Ann-Christine (14 December 2009). "Book of Tens: Best Non-TV Campaigns of the Decade". Advertising Age. Retrieved 1 May 2013.
  3. von Borries, Friedrich (2007). Space Time Play. Berlin: Birkhäuser Architecture. p. 246. ISBN 978-3764384142.
  4. De Martino, Nick. "Many Paths to Audience Participation for Transmedia Talent". The Wrap. Retrieved 1 May 2013.
  5. Cook, Dee (14 March 2006). "SXSW Interactive: Brian Clark of GMD Studios". ARGNet. Retrieved 1 May 2013.
  6. Kohn, Eric (2015-07-02). "Brian Clark, Former Indiewire Publisher and Digital Media Producer, Dies". IndieWire. Retrieved 2023-01-29.
  7. "The Film Society Honors Brian Clark (1968-2015) with a New Fund for Immersive Storytelling". Film at Lincoln Center. 2015-07-20. Retrieved 2023-01-29.
  8. Anderson, Mae (11 October 2004). "Tall Tales". Adweek. Retrieved 10 June 2013.
  9. Foundas, Scott (24 February 2002). "Nothing So Strange". Variety. Retrieved 30 October 2020.
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