GMMB, Inc.

GMMB, Inc. is a political communications and advertising firm based in Washington, D.C., with additional offices in Seattle and San Francisco.[1][2] Founded by Jim Margolis, it is the largest Democratic consulting firm in the United States.[3][4][5]

For the Ghanian cultural organization, see Ghana Museums and Monuments Board.
GMMB, Inc.
Industry
FounderJim Margolis
Headquarters
Washington, D.C.
,
United States
Number of locations

Foundation

Margolis served as an advisor to both of President Obama's campaigns, and former Secretary of State Hillary Clinton's 2016 presidential campaign. In April 2019, Senator Kamala Harris (D-CA) hired GMMB and Margolis to her team of strategists on her presidential campaign.[6][7][8]

History and clientele

GMMB was founded in 1983.[9] In 2002, Omnicom, the second-largest advertising agency in the world,[10] purchased GMMB[11]

Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards.[12] From 2013 to 2018, GMMB worked on behalf of the Consumer Financial Protection Bureau, for which the company received approximately $43 million.[13][14]

In addition to its political work, GMMB has created advertising campaigns for trade groups, including AARP, CTIA, and the American Beverage Association (which includes Coca-Cola and PepsiCo).[1][15][16] In 2018, GMMB directed more than $10 million in advertising purchases.[3] Also in 2018, the firm won TVB's Excellence award for its work on behalf of Nevada gubernatorial candidate Steve Sisolak.[17]

References
  1. "Forget Lobbying. D.C.'s Influencers Spend More on PR, Advertising". Time. Retrieved 2019-09-28.
  2. Sherman, Jake; Palmer, Anna; Lippman, Daniel; Montellaro, Zach. "Power Briefing: Bolton said U.S. response to Russia should be 'disproportionate'". Politico. Retrieved 2019-09-28.
  3. "Advertising spending spree lifts "No on 1" campaign as polling shows grassroots support for ballot initiative fading". gazettenet.com. 2018-03-11. Retrieved 2019-09-28.
  4. "Trump budget chief shuts down consumer 'protection' bureau 'slush fund'". Washington Examiner. 2018-01-09. Retrieved 2019-09-28.
  5. Evans, Garrett (2019-01-10). "The challenge for Dems? Winning attention vs. Trump". The Hill. Retrieved 2019-09-28.
  6. "How Pharma lost its Edge in Washington". Bloomberg. 2019-02-25. Retrieved 2019-09-28.
  7. Palmer, Anna; Sherman, Jake; Lippman, Daniel; Ross, Garrett; Okun, Eli. "POLITICO Playbook PM: Infrastructure week at last?". Politico. Retrieved 2019-09-28.
  8. Conradis, Brandon (2019-04-29). "Harris signs top Dem ad-maker Margolis to campaign". The Hill. Retrieved 2019-09-28.
  9. "GMMB | LinkedIn". www.linkedin.com. Retrieved 2023-08-10.
  10. Intelligence, Insider. "Top 10 ad agencies leading the advertising industry in 2022". Insider Intelligence. Retrieved 2023-08-10.
  11. Teinowitz, Irs (October 28, 2002). "OMNICOM LANDS IN POLITICAL ARENA". Ad Age.
  12. Layton, Lyndsey (2014-06-07). "How Bill Gates pulled off the swift Common Core revolution". The Washington Post. ISSN 0190-8286. Retrieved 2019-09-28.
  13. Tan, Anjelica (2018-02-10). "It's time to audit the CFPB". The Hill. Retrieved 2019-09-28.
  14. "OIG: The Bureau Could Have Better Managed Its GMMB Contract and Should Strengthen Controls for Contract Financing and Contract Management". oig.federalreserve.gov. Retrieved 2019-09-28.
  15. "American Beverage Association - "Journey"". Vimeo. Retrieved 2019-09-28.
  16. Tadena, Nathalie. "AARP Targets Political Influencers on YouTube". The Wall Street Journal. Retrieved 2019-09-28.
  17. Govoni, Nick. "Winners of the 2018 Excellence in Local Media Marketing and TVB NEXT Awards Announced at TVB Forward Conference". Broadcasting & Cable. Retrieved 2019-09-28.
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