Gabe McDonough

Gabe McDonough is a music and branding professional and musician. He is currently Executive Producer at MAS - Music and Strategy and has previously lead the music departments of advertising agencies TBWA\Media Arts Lab, Leo Burnett and DDB Chicago. He was a Governor of the Chicago Chapter of the Recording Academy from 2011 until 2016.

Early life

McDonough is a graduate of Wilfrid Laurier University in Waterloo, Ontario.

Career

In the worlds of music and branding/advertising, McDonough is "seen as a savvy translator between the creative and corporate sides."[1]

In 2009, Adweek recognized McDonough’s use of Os Mutantes song "A Minha Menina" in a McDonald’s commercial as being one of the five best ad songs of all time.[2] By including song "Lights Out" in Bud Light Lime commercials, music artist Santigold was catapulted to fame.[3] McDonough won the 2013 Midem Marketing Competition award for Best Music Placement in a TV Commercial/Ad.[4]

McDonough has played bass in several bands, including the London-based Piano Magic, Füxa, Boas, and The Chicago Stone Lightning Band.

References
  1. "How Selling Out Saved Indie Rock". BuzzFeed.
  2. "The 5 Worst (and Best) Ad Songs of All Time". www.adweek.com. Archived from the original on 2009-06-06.
  3. http://adage.com/songsforsoap/post?article_id=126941
  4. "#MIDEM 2013 Music Marketing Competition Winners". 29 January 2013.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.