Gala Inc.

Gala Inc. was founded in September 1993 by Satoru Kikugawa. While at Keio University, Kikugawa was an avid event planner and would rent out clubs in Roppongi where students could gather. He called these events "Gala". With the expansion of the internet in the early nineties, Kikugawa, inspired by his university events, founded Gala Inc. to bring people together online.

The early business model of Gala Inc. was in homepage creation. One of Gala Inc.'s first website creations was for the All Japan Pro Wrestling site in 1996. The initial business approach was to create home pages free of charge and then share the advertising revenue. Gala Inc. also set up bulletin boards on sites for visitors to share their thoughts. In February 2000, Gala Inc. acquired the company RIS Inc., which was then renamed to Gala Web Inc. While Gala Inc. acts as the headquarters for GALA Group, Gala Web continues to develop websites and systems for clients in Japan. Gala Inc.'s early business model eventually led to Gala's gaming business model, where its games are free, and sales are generated from micropayments.

In November 2005, Gala-Net Inc. opened as a North American subsidiary and online games publisher with its office in Sunnyvale, California. In October 2006, Gala-Net established a wholly-owned subsidiary, Gala Networks Europe, based out of Dublin, Ireland.

Also in 2006, South Korean game developers Aeonsoft Inc. and nFlavor Corp. joined GALA Group. Aeonsoft's flagship game was Flyff, while nFlavor brought the Rappelz MMO into the Group. The two game developing companies would later merge to become Gala Lab Corp. in July 2010.[3] In December 2007, another subsidiary was created after Gala Inc. split off its buzz research section to create a new Group company named Gala Buzz Inc. The company offered data mining and information analysis services for corporate clients through its e-mining and buzz reports. Gala Buzz Inc. was sold to Hottolink Inc. in May 2012.[4]

In May 2011, Gala Inc. announced it would enter the smartphone market. The company planned to launch a smartphone social game platform and the development of games for said platform. Gala Pocket Inc. was established to operate the gPumpkin platform and Gala Lab Corp. and third party developers would develop the games.[5] Gala Inc. also expanded in 2011 by opening a branch office in Seoul, South Korea that was tasked with handling the technical issues across all of GALA Group. In May 2012, that branch was transferred to Gala Lab also located in Seoul.[6]

In February 2013, Gala-Net, Gala Networks Europe, and Gala-Net Brazil were acquired by Webzen.[7]

The majority of GALA Group's business revolves around MMORPG and smartphone games. Within GALA Group, Gala Web Inc.'s main business was in web design, but this company was sold to Tribeck Strategies, Inc. in 2015.

The companies publish games by the Gala Lab development teams in Seoul and other third-party developers. The publishing companies in GALA Group are:

• Gala Innovative Inc. (California, U.S.) - was in the mobile games industry doing both publishing and developing, but is currently dormant.[8]
• Gala Japan Inc. ガーラジャパン (Tokyo, Japan) - Gala Japan is the publisher of games in the Japanese market and was established in April 2007. Games localized into Japanese offered through their gPotato.jp portal site are Flyff and Rappelz. In 2015 Gala Pocket Inc., which was involved in smartphone and tablet games, was merged into Gala Japan.
• Gala Lab Corp. (Seoul, South Korea) - Gala Lab was created by the 2010 merger of former GALA Group companies Aeonsoft Inc. and nFlavor Corp.[9] The merged company now publishes games for the Korean market through their gPotato.kr portal site and also develops games for GALA Group as well as third party publishers.
• Gala Connect Inc. (Seoul, South Korea) - Gala Connect was established in October 2014 and is involved in developing smartphone games.
• Gala MIX Inc. (Seoul, South Korea) - Gala MIX was established in September 2015 and is involved in developing smartphone applications.

• Gala Lab Corp. (Seoul, South Korea) - Gala Lab Corp. was created by the 2010 merger of former GALA Group companies Aeonsoft Inc. and nFlavor Corp. Aeonsoft Inc., founded in 2002 in Seoul, developed the game Flyff, meaning "Fly for Fun". nFlavor Corp., founded in 2003 in Seoul, developed the games Rappelz, Street Gears, and IL: Soulbringer.

1. Flyff, or "Fly for Fun", is the first MMORPGs to introduce free roaming flight.[10] Flyff is a party-oriented MMO game where no character can do everything, and efficient play requires working together in groups to level up by defeating monsters. One distinctive feature is its flying system; flying is the normal method of transportation for characters above level 20. The game offers a vast amount of content that is constantly being updated, and it caters to audiences both young and old. In June 2004, the game was awarded the "Best Game of the Year" by South Korea's Ministry of Culture.[11][12]
2. Rappelz is set in a medieval fantasy world, dominated by three races: the Deva, who represent light, the Asura, who represent darkness, and the Gaia, humans that possess an affinity with nature. Each major installment of the game is referred to as an "Epic". The current installment, which is the second part of Epic VII, is called "Epic VII: Dimensions". The game was also published in Arabic for MENA gamers by the Emirati company Game Power 7. The game was released under a different title known as Hope of Nations (Arabic: أمل الشعوب), and was launched on March 16, 2009.[13]
3. Street Gears is based on a persistent manga-style universe. It is a massively multiplayer roller game where players can challenge each others in races or trick contests. As for how to use the tricks, it is related to the context and environment of the game. This means that some tricks can only be used while skating on the ground and/or during a jump, while others can be used while in the air, on walls or when there is a barrier that requires bypassing.
4. Eternal Blade is a fantasy/anime MMORPG with a new concept of “Postmodern RPG” and Pioh System where Piohs (pet-type creatures) evolve at three stages that aid the player during the course of the game. The game also has a randomized map system to add to the gameplay variety.

As of September 2011, the global gPotato community has over 20 million registered members[5][14] playing on 18 games globally. As with all free-to-play games or gaming communities, the number of registered users has to be differentiated from:

• Unique users; i.e. the number of persons actually registered as differentiated from the number of accounts (a same user can make several accounts, all counted as a "registered user").
• Active users (users returning regularly).
• Paying users (since all of gPotato's games are F2P, it is possible to play without paying anything).

There are no public numbers for unique, active, or paying users.

Each gPotato portal is designed and maintained based on the cultural trends where that gPotato portal is serviced so the features vary on each gPotato portal site. In general, the portals offer:

• Profile page
• Achievements
• gPotato balance and fill-up

The virtual currency is called gPotatoes. The gPotatoes can be used to obtain virtual game items via a premium item shop. gPotatoes can be purchased using credit cards, PayPal, charging through the mobile phone, through gPotato pre-paid cards or through earning free gPotatoes by taking online surveys. Payment methods differ from each gPotato portal based on the regional payment options available.