Generation Tux

Generation Tux is an online suit rental company headquartered in Louisville, Kentucky. Founded by Men's Wearhouse founder and former CEO George Zimmer, its primary business is the rental and delivery of suits, tuxedos, and other formalwear accessories by mail.[1]

Generation Tux
Type of businessPrivate
Headquarters
Louisville, Kentucky
,
USA
Key peopleGeorge Zimmer (Founder)
IndustryE-commerce
URLwww.generationtux.com

History

Generation Tux was founded in 2014 after George Zimmer heard about the online suit market and believed he was “probably the only guy in the world who knows that business at scale”.[2] The company started with $6 million of Zimmer’s own money, which he used to purchase 30,000 suits and tuxedos,[3][4] and was officially announced at the Salesforce Dreamforce 2015 conference.[5] In 2017, Generation Tux acquired rival online tuxedo company Menguin for $25 million.[6]

Services

Generation Tux allows users to rent suits, tuxedos, and other formalwear accessories through its website. Users choose a style of suit and customize the way it looks through the use of accessories,[7] and are sized using a "fit algorithm".[8] Garments are then sent out by mail, and users are then given up to 3 days after the event to send them back.[9]

References
  1. "Generation Tux to open Operation in Louisville". Louisville Government. September 16, 2015. Retrieved June 29, 2018.
  2. Foster, Tom (May 22, 2016). "Fired From the Company That Made Him Famous, an Entrepreneur Seeks Payback". INC. Retrieved June 28, 2018.
  3. Garcia, Tonya (December 10, 2015). "Men's Wearhouse founder George Zimmer's second act is taking him online". MarketWatch. Retrieved June 28, 2018.
  4. Gelles, David (September 14, 2015). "George Zimmer Takes On Men's Wearhouse With Tuxedo Start-Up". The New York Times. Retrieved October 5, 2018.
  5. Bort, Julie (August 21, 2015). "Ousted Men's Wearhouse founder George Zimmer is launching a new company at Salesforce's big conference". Business Insider. Retrieved June 28, 2018.
  6. Tribble-Greer, Carolyn (September 19, 2017). "Generation Tux expands with $25 million acquisition". Louisville Business First. American City Business Journals. Retrieved June 28, 2018.
  7. Strauss, Karsten (September 17, 2015). "Taking Tuxedo rentals online: It's been tried, but George Zimmer is jumping in, too". Forbes. Retrieved June 29, 2018.
  8. Garner, Stephen (May 10, 2017). "George Zimmer's Generation Tux trades in its tape measure for fit algorithms". Mr Magazine. Retrieved June 29, 2018.
  9. Yamada-Hosley, Heather (February 1, 2016). "Generation Tux makes group formalwear rental for men easy". Lifehacker. Retrieved June 29, 2018.
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