1970 Georgia gubernatorial election

• Jimmy Carter, former State Senator from Plains
• Thomas J. Irwin
• McKee Hargett
• Chevene Bowers King, founder of the Albany Movement and candidate for State Representative in 1964
• Adam B. Matthews
• Carl E. Sanders, former Governor (1963–67)
• J. B. Stoner, white supremacist

Initially the strongest candidate was former governor Carl E. Sanders. Sanders was a moderate, who worked to improve education, the environment and led the transition away from racial segregation with cooperation with the United States Federal Government. He left office at the peak of his popularity.

His main opponent was former state senator and candidate for the gubernatorial nomination in 1966 Jimmy Carter.

A runoff was held on September 23. Despite Sanders's initial front-runner status and popularity, Carter won by nearly 20 points.

Governor Maddox ran for lieutenant governor and won the nomination. Although Maddox was elected as a Democratic candidate at the same time as Jimmy Carter's election as governor as a Democratic candidate, the two were not running mates; in Georgia, particularly in that era of Democratic dominance, the winners of the primary elections went on to easy victories in the general elections without campaigning together as an official ticket or as running mates.

• James L. Bentley, Comptroller of Georgia since 1963
• Hal Suit, TV news presenter

At this time, Georgia was still regarded as a part of the Democratic Party's Solid South, despite the Republican plurality in the 1966 gubernatorial race. The Democratic position in 1970 was again regarded as safe. TV newsman Hal Suit faced Comptroller James L. Bentley, who had been elected as a Democrat but joined the Republican party in 1968.

Carter won the governorship easily.[6]

Prior to this campaign, Jimmy Carter appeared to be a proponent of civil rights and desegregation. In 1954 he refused to join the White Citizens Council despite immense pressure[7] and went on to vote against segregation for his church in 1965.[5][8] However, after failing to run as a moderate in the Georgia Gubernatorial Election of 1966, Carter's new strategy in 1970 was designed to attract the pro-segregationist vote.[9] Poll data suggested that the appearance of a pro-segregationist position could be critical to winning the race, even if it was never overtly stated.[9] In order to shore up segregationist support, Carter made overtures to numerous racial organizations,[9] and even personally called the cofounder of the White Citizens Council.[10] Carter's apparent support for segregation sparked animosity with his opponent Carl Sanders.[11] Sanders claims that when his own campaign had presented the same poll data, he refused to pursue a strategy on it for moral reasons.[11] Furthermore, Carter's campaign printed numerous pamphlets insinuating Sanders was too "chummy" with blacks.[12]

Ultimately, Carter himself has expressed embarrassment and regret over his strategy.[10] After being elected, he reversed his position on segregation prominently, stating in his 1971 gubernatorial inaugural address "The time for racial discrimination is over."[10] Though attendees could be heard booing, this declaration was hardly controversial even for a Southern governor, as many had already made similar statements by that time.[13][14]

Carter won praise for his strategy from Leroy Johnson, who stated "I understand why he ran that kind of ultra-conservative campaign. You have to do that to win. And that is the main thing. I don't believe you can win [Georgia] without being a racist."