Gillette Mach3
The Gillette Mach3 (/mækθriː/,[2][3] /mɑːkθriː/[4]) is a line of razors produced by Gillette.
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Type | Cartridge safety razor |
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Inception | June 1998 |
Manufacturer | Procter & Gamble |
Available | Yes |
Models made |
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Production
Prior to the announcement, Gillette built plywood walls around the production lines in its factory in Boston, in order to keep it a secret from many of its own employees.[5] Gillette said its manufacturing plant was capable of producing 250 cartridges per minute.[6]
Trade secret theft
Steven Davis, a process controls engineer working for a Gillette subcontractor that designed the Mach3, stole information about the Mach3 and faxed it to Gillette's competitors, Warner-Lambert, Bic, and American Safety Razor.[7] Davis pleaded guilty to five counts of stealing Gillette's trade secrets in January 1998.[7] Davis was sentenced to 27 months in prison.[8] Davis said he committed the crime because he was angry at his boss.[8]
Announcement and introduction
Gillette announced the Mach3 razor on April 14, 1998,[9] following more than $750 million in R&D.[10]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor.[9][11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998.[12] It was first sold in Europe in September 1998.[13]
![](../I/Clip_for_cartridge_of_Gillette_Mach3_razor%252C_2015-08-03.jpg.webp)
![](../I/Cartridge_for_Gillette_Mach3_razor%252C_2015-08-03.jpg.webp)
Mach 3 system
The Mach 3 system is also used in razors offered by other producers like Truefitt & Hill, DR Harris, and Muhle.
References
- "Where to buy Máquina de afeitar recargable Mach3 cuerpo".
- Gillette Mach 3 commercial (1999). YouTube. 2013-05-21. Event occurs at 0:29. Archived from the original on 2021-12-22. Retrieved February 9, 2018.
- Gillette MACH3 | 5 Reasons To Upgrade. Gillette, via YouTube. January 22, 2018. Event occurs at 0:08. Archived from the original on 2021-12-22. Retrieved 2018-02-09.
- Gillette MACH3 Sensitive TV Commercial, 'Sensitive Skin'. iSpot.tv. Gillette. 2013-07-03. Event occurs at 0:08. Retrieved 2018-02-08.
- Meyers, Todd (April 21, 1998). "Gillette paves way for first class shave". Charleston Gazette (Charleston, West Virginia). p. P1D.
- Francis, David (July 1, 1998). "Economics Of Whisker Removal". Christian Science Monitor. p. 1.
- "Prison Shave". The Australian. May 1, 1998. p. 33.
- Lowry, Tom (May 28, 1998). "FBI Joins Firms to Fight Espionage". USA Today. p. 1B.
- "Gillette unveils three-bladed razor". Associated Press. April 14, 1998.
- Aoki, Naomi (August 2003). "The war of the razors". The Boston Globe. Retrieved May 28, 2007.
- Estrin, Robin (September 28, 1998). "Gillette to lay off 4,700 workers as part of reorganization". Associated Press.
- "Gillette Earnings Up 11 Percent". Associated Press. July 16, 1998.
- "Gillette sets Mach3 launch". CNN Money. CNN. April 14, 1998. Retrieved September 25, 2017.
- the razor is known in Latin America as Gillette Mach 3 Aqua Grip.
- in Brazil the razor is known as Gillette Mach 3 Corpo in Brazilian Portuguese and in Latin America is known as Gillette Mach 3 Cuerpo in Spanish.[1]
External links
Media related to Gillette Mach3 at Wikimedia Commons