Giorno Poetry Systems

In the early 1960s, young New York City-born poet John Giorno became acquainted with artists who were at the threshold of their successful careers, most notably Andy Warhol, Roy Lichtenstein, Merce Cunningham and John Cage. Warhol would have an important impact on Giorno, as the latter became the protagonist of Warhol's film Sleep (1964), which depicts Giorno sleeping for five hours, and the unreleased Handjob, following Giorno's face while masturbating.[1]

Giorno believed that, at this level, poetry was running behind. Evidently, these artists in music and painting etc., would act whenever an idea arose in their minds, while the availability and progression of poetry was limited to books and magazines, let alone multimedia or performance.

Analogue to then active Pop-Art ideas, Giorno wanted to change poetry's situation by communicating to his audiences through everyday means such as telephone, television, records and so on. After all, phonographs and radio were a perfect terrain for people to listen, as Giorno called it poetry’s venue. Furthermore, these ways would offer Giorno's ideas a wide open space to explore, to reach a broad audience not limited anymore to that of the poetry magazines.

Beginning in 1965, Giorno would explore tape and phonograph recording, along with colleagues William S. Burroughs and Brion Gysin, using a variety of tape experiments such as loops and cut techniques[2] Giorno was introduced to Bob Moog, who was working on his Moog synthesizer, on the verge of its fame.

Giorno started GPS as a way to push poetry off the printed page and into visual, musical, social, and political realms. His goal was to highlight the work of other artists, poets, and musicians, and reach audiences through everyday “venues” such as the telephone, radio, and records, as well as rock clubs, shirts, and even consumer products.

For Dial-A-Poem, first launched in 1968, recordings by hundreds of poets, spoken word artists, and activists are delivered over the phone. GPS Records, begun in 1972, released over 40 albums featuring a wide range of musicians and poets such as Laurie Anderson and Philip Glass as well as unique performances by Frank Zappa, Diamanda Galás, Allen Ginsberg, John Cage, and Brion Gysin, as well as Giorno and Burroughs. The Nova Convention, in 1978, was a legendary three-day multi-media festival inspired by the writings of William Burroughs. The AIDS Treatment Project and The Artists & Poets Fund, running from 1985 to the early 2000s, produced benefit concerts and provided emergency grants for medical expenses to poets and artists, most of whom were people of color and members of the LGBTQ+ community. With political activist Abbie Hoffman, Giorno recorded a radio show for Radio Hanoi. And since 1986, GPS has hosted monthly retreats for those who study the Nyingmapa tradition of Tibetan Buddhism. GPS remains active today.

• List of record labels

• Giorno Poetry Systems at UbuWeb.com - 12 albums available for download in MP3 format.