Girolamo Luxardo (entrepreneur)

Girolamo Luxardo (1784 – 1865) was an Italian entrepreneur and diplomat, founder of the Italian liqueur brand Girolamo Luxardo.[1]

Girolamo Luxardo
Portrait of Girolamo Luxardo
Born
Carlo Maria Viola

1784
Died1865
Occupation(s)Entrepreneurship, Industrialism

Biography

He was born in Santa Margherita Ligure in Liguria, in the Kingdom of Sardinia, in 1784.[1][2] Luxardo was the descendant of a noble Ligurian family.[1]

In 1817 he moved to Zara (today Zadar, Croatia).[1][2] His wife Maria Canevari produced liqueurs at home, specializing in "rosolio maraschino", a liquor from Dalmatia.[3] In 1821, he opened a distillery, receiving the privilege to produce maraschino from the Court of Vienna.[1][4] Thus he transformed the maraschino from home-made product into an industrial product that soon gained international fame.[1]

The presidency of Zadar's chamber of commerce, which was re-organized by Luxardo, was held by members of his family until 1943.[1] The members of the Luxardo family consolidated the trade relationships between Italy and Dalmatia.[1]

His distillery became the most important of Austria-Hungary and, after the World War I and the annexation of Zadar to Italy, one of the most important of the Kingdom of Italy.[1] The factory was destroyed in the 1943 bombings, and in the aftermath of World War II moved to Padua by his descendants.[1]

Luxardo died in 1865 in Zara (Zadar).[1]

See also

References

  1. "Luxardo, Girolamo". Enciclopedia Italiana. Archived from the original on 25 March 2021. Retrieved 25 March 2021.
  2. Giovani Giornalisti (2012). 5 Edizione Premio Giornalistico Alfio Menegazzo. Premio Alfio Menegazzo. p. 116.
  3. "Our History". Luxardo S.p.A. Archived from the original on 30 April 2014. Retrieved 28 December 2013.
  4. The Mixellany Guide to Vermouth & Other Aperitifs. Mixellany Limited. ISBN 978-1-907434-29-7.
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