Mode Media

Glam.com (formerly Mode Media, Inc. Project Y, Glam Media) was a digital lifestyle media company where content was produced by anyone but reviewed by professional editors prior to publishing. In 2013, Mode Media had a valuation of about $1 billion as the company prepped for an IPO. In 2015, Mode Media had grown to over $100 million in revenue, primarily from providing native content, branded video and digital advertising to large brands but had over $100 million in expenses.[2]

Glam.com
TypePrivately held
IndustryInternet, Media, Fashion
Founded2003
FounderErnie Cicogna, Fernando Ruarte, Vic Zauderer, Dianna Mullins, Raj Narayan, Rebecca Bogle Arora, Susan Kare, Emmanuel Job, Samir Arora
Headquarters
U.S.
ProductsMode.com,[1] Mode Video, Glam, Foodie, Brash, Bliss, Tend, Ning.com
WebsiteGlam.com

On 15 September 2016, Mode Media abruptly shut down its operations.[3]

In 2022, Glam was acquired by Static Media, a media company based in Indianapolis, IN.

History

Mode Media was founded as Project Y, Inc. in 2003 by Ernie Cicogna, Fernando Ruarte, Vic Zauderer, Dianna Mullins, Raj Narayan, Rebecca Bogle Arora, Susan Kare, Emmanuel Job and Samir Arora.[4] The company originally was founded as a website to offer fashion and beauty content and blog content.[5] The company launched Glam.com in September 2005 at Fashion Week in New York.[6][7]

As the company grew, it diversified its focus from exclusively targeting a female audience. The company owned and operated Mode.com across 20 lifestyle categories and Channels: Glam (Women Style, Fashion, Beauty), Brash (Men's Lifestyle), Bliss (Health & Wellness), Tend (Parenting), Foodie (Food Recipes and Restaurants) and Entertainment, Music and Video. In June, 2007, Mode Media became the #1 women's web property in the US as reported by comScore.[8] In September, 2007, Mode Media launched its first discovery product "Glam Curator" and started to popularize the term "curation" as a new way of filtering content in the social web.[9] In January 2009 Mode acquired Personiva Inc, along with this Glam India Pvt. Ltd. a 100% subsidiary India company was created. Glam India created Glam Adapt, the Ad serving engine for Mode Media previously known as Glam Media.

In September 2011, Mode acquired Ning, a social media platform that allowed users to create custom social networks.[10][11] In 2014, Glam Media was renamed to Mode Media.[12] In 2014, Mode Media launched Mode Studios, to create original video series, branded entertainment and digital films in New York, San Francisco and Los Angeles.[13] In 2015, Mode Media launched Mode Video streaming platform [14]

In total, the company raised approximately $225 million from silicon valley venture firms Accel, DFJ, Walden, Information Capital and investors Burda and Dentsu.[3] After abruptly ceasing operations in September 2016, operations of its Ning division passed to a New York-based company, Cyndx.[15] Mode Media did not file for bankruptcy protection.[16]

References
  1. "MODE.COM - Shopping & Information". www.mode.com. Archived from the original on 25 January 2006. Retrieved 12 January 2022.
  2. "Mode Media Raises Another $30M". 21 May 2015.
  3. Gage, Deborah (2016-09-15). "Billion Dollar-Valued Mode Media Shuts Down". Wall Street Journal. Retrieved 2016-09-16.
  4. "Leadership - Mode Media". Mode Media. Archived from the original on June 17, 2016. Retrieved June 24, 2016.
  5. "Glam.com Launches the First Fashion Blog Network". Glam Media Inc. Retrieved 2016-06-23.
  6. Miller, Claire Cain (September 17, 2007). "Pretty in Pink". Forbes. Archived from the original on October 11, 2007. Retrieved November 2, 2007.
  7. "Glam Media. About Glam. Our Story". Glam Media. Glam Media. Retrieved October 24, 2007.
  8. Marshall, Matt (18 June 2007). "Glam surges to No. 1 women's property, overtakes iVillage". VentureBeat. Retrieved 2 May 2014.
  9. Marshall, Matt (24 September 2007). "Glam, the Web's fastest growing network, unveils Digg-like feature". Venturebeat. Retrieved 2 May 2014.
  10. "MediaPost Publications Glam Media Buys Ning 09/21/2011". www.mediapost.com. Archived from the original on 2011-09-23.
  11. Parr, Ben (20 September 2011). "Glam Media Acquires Ning". Mashable. Retrieved 2 May 2014.
  12. Castillo, Michelle. "Glam Media Rebrands as Mode Media and Takes On Netflix". AdWeek. Retrieved 2014-07-14.
  13. "Mode Launches Comprehensive Video Service".
  14. "Mode Launches Video Streaming".
  15. Spangler, Todd (2016-09-16). "Mode Media Shuts Down: Women-Focused Digital Player Once Valued at $1 Billion". Variety. Retrieved 2016-09-16.
  16. McAlone, Nathan. "Inside the catastrophe at Mode Media, the billion-dollar juggernaut that suddenly went bust". Business Insider. Retrieved September 22, 2016.
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