Gloob

Gloob (Portuguese pronunciation: "Glubi"), also known as Mundo Gloob, is a Brazilian pay television children's channel that was launched on 15 June 2012, aimed at children 6 to 12 years old.[1] Owned, operated and part of Canais Globo,[2] a television broadcast network, and subsidiary of Grupo Globo. Its name is an anagram of the word 'Globo', as in 'O Globo', reversing the letter "O" before the "B".

Not to be confused with TV Globo.
Gloob
CountryBrazil
HeadquartersRio de Janeiro
Programming
Language(s)Brazilian Portuguese
English (selected programs)
Picture format
Ownership
OwnerCanais Globo
ParentGrupo Globo
Key people
List
    • Tatiana Costa (General Director, Grupo Globo Kids Unit)
    • Luiz Filipe Figueira (Head of Programming and Content Strategy, Grupo Globo Kids Unit)
Sister channels
History
Launched15 June 2012 (2012-06-15) 11:00 am (BRT)
Links
Websitemundogloob.globo.com
Availability
Streaming media
GloboplayWatch live (Brazil only)
DirecTV GOWatch live (Brazil only)
Canais GloboWatch live (Brazil only)

It airs action, adventure, humor (especially slapstick) and music-based shows, but regional, live-action content is the currently focused. Under local live action, the channel is also always searching for mystery-detective shows in the vein of Gloob's long-running live-action series, Detetives do Prédio Azul (Blue Building Detectives), as well as shows like the kidsnet's first original sitcom Bugados (internationally titled Game Crashers). Gloob's pipeline, though, is essentially covered until 2024, which means the team is on the hunt for series that will complement a 2024-2025 timeline.[3] A sister channel, Gloobinho, targets preschoolers.

See Also

Gloobinho Formerly TV Globinho

History

Background

In late 1995, it was announced that Globosat would be making deals with News Corporation to develop domestic versions of U.S. channels to the country. Among them were ESPN International, Fox News Channel and Fox Kids.[4] The premiere date of the children's channel was scheduled for June 1996, but only USA Network, the company's movie channel, was launched with Fox Kids being launched in November by Fox itself.[5][6]

First logo used from 2012 to 2017

On 2012, Globosat (Canais Globo), released the channel's logo, with the color chart, textures and geometric shapes representing fun, stimulating and curious, bringing geometric and solid shapes as logical blocks of wood. In an interview, the manager of Art Creation at Globosat, Manuel Falcão, stated that "The letters of the name are in apparent imbalance and with disproportionate sizes between them. , when animated, the irreverence of the Brazilian child", he said.[7] Within the channel's launch, the campaign won the gold award in the Best Logo category by PromaxBDA Latin America in 2012.[8]

In June 2012, due to an audience considered low for children's programs on broadcast TV, Globo announced it would stop broadcasting its children's strand, TV Globinho, during the week to focus on a female audience with a new block, Encontro.[9] To retain this audience, Globo launched a full-time pay TV channel, which would be more lucrative than its predecessor.[10][11]

Post-launch

The channel was supposed to be launched on 1 June 2012, but this was postponed two weeks to 15 June. It appeared at launch on NET, Claro TV, Vivo TV, CTBC TV, Oi TV, GVT TV and Sky.[12][13] On Sky, it was initially offered only in HD until December 2012.[14][15]

On 17 October 2017, a separate channel for the preschool audience 'Gloobinho' was launched.[16][17]

On 2015, the channel, and Zag signed an agreement where it began co-producing Miraculous: Tales of Ladybug & Cat Noir which was started at Season 3,[18] in addition to having exclusivity of exhibition in Brazil and the addition of a Brazilian character.[19]

Programming

The channel features foreign animations and series, as well as co-productions and partnerships with Brazilian producers, and in the future it will broadcast game-shows, reality-shows, in addition to live-actions.[20] According to Paulo Marinho, general director, the channel would not broadcast Japanese anime. At first, Globosat planned to buy TV Cultura programs, such as the renowned Castelo Rá-Tim-Bum, among others, but the negotiations did not go ahead.[21]

In the early years, it was mostly composed of European animations such as: Vida de Galinha, Fish N' Chips, Chaplin & Co, Sandra the Fairytale Detective, Clang Invasion; and some series, Wingin' it, Me and My Monsters, and What's up Warthogs.

The channel also features reruns of classic animations such as The Smurfs, Popeye, Dungeons & Dragons, He-Man and the Masters of the Universe, and She-Ra: Princess of Power. Currently, it focuses more on their own series and cartoons, such as: Bugados, D.P.A.: Detetives do Prédio Azul, Escola de Génios, Gaby Estrella, Osmar, a Primeira Fatia do Pão de Forma, SOS Fada Manu and Tronquinho e Pão de Queijo.

The channel also continues to focus on new cartoon acquisitions of more well-known characters such as Miraculous: Tales of Ladybug & Cat Noir, LoliRock, Angry Birds, Thunderbirds, Pac-Man and the Ghostly Adventures, Zorro and Chica Vampiro.

The channel has also presented the 2001 version of Sítio do Picapau Amarelo, along with Futura, also operated by Globosat.[22]

The channel also aired Turma da Mônica: A Série.[23][24][25]

Audience

In December 2012, the channel reached the 48th position among the most watched pay television channels in Brazil.[26] In 2013, the channel jumped to 35th place in the national ranking of these channels and achieved 70% in the audience among children's channels in primetime.[27] During the free election time period on open TV, Gloob grew 183% in audience between 1:00 pm and 1:50 pm (BRT) in August 2014.[28]

One of these reflexes was the first place (among children's channels) conquered by the series Detetives do Prédio Azul (Blue Building Detectives), shown on 31 October. In the monthly total for November 2014,[29] the channel was among the ten most watched channels on pay TV and in third place among the channels most watched by children.[30]

In 2019, the premiere of the first Brazilian children's sitcom, Bugados, left the channel in 1st place on pay TV in the showtime in 6 episodes, and took it to the second place among channels for children.

References
  1. Sacchitiello, Barbara (17 May 2012). "Canal Gloob estreia dia 15 de junho". Meio & Mensagem. Archived from the original on 1 January 2013. Retrieved 8 February 2022.
  2. "Ricardo Feltrin - Globo mostra ao público o projeto "Uma Só Globo"". www.uol.com.br (in Brazilian Portuguese). Retrieved 8 February 2022.
  3. "Gloob". Retrieved 27 May 2022.
  4. Arruda, Sônia (1 November 1995). "No 4º aniversário, Globosat aposta em novas parcerias" [On 4th anniversary, Globosat bets on new partnerships]. Pay TV (in Brazilian Portuguese) – via TV-Pesquisa.
  5. Elias, Eduardo (18 February 1996). "Dez novos canais chegam à Globosat". O Estado de S. Paulo (in Brazilian Portuguese). Retrieved 28 May 2017.
  6. "Fox Kids chega para concorrer com Cartoon Network" [Fox Kids arrives to compete with Cartoon Network]. O Estado de S. Paulo (in Brazilian Portuguese). TV-Pesquisa/PUC-Rio. 6 October 1996. Retrieved 11 March 2018.
  7. "Conheça a marca do canal infantil da Globosat - Adnews - Movido pela Notícia". AdNews (in Brazilian Portuguese). 10 January 2012. Archived from the original on 5 October 2013. Retrieved 29 May 2022.
  8. "Globosat é premiada em sete categorias no Promax Latin América". Portal MakingOf (in Brazilian Portuguese). Archived from the original on 9 December 2014.
  9. Rosa, Ricardo; Ferraz, Marianna (June 2012). "Gloob – Globosat dá adeus à TV Globinho e apresenta o novo canal" [Gloob: Globosat bids farewell to TV Globinho and presents new channel]. Vitamina Publicitária (in Brazilian Portuguese). Archived from the original on 11 December 2014. Retrieved 11 February 2022.
  10. Jimenez, Keila (13 October 2011). "Globosat lança Gloob em 2012" [Globosat launches Gloob in 2012]. Ilustrada (in Brazilian Portuguese). Folha de S. Paulo. Retrieved 6 December 2014.
  11. Padiglione, Cristina (6 March 2012). "Infantil não dá receita, diz diretor da Globo". Blogs Cristina Padiglione (in Brazilian Portuguese). Grupo Estado. Retrieved 6 December 2014.
  12. "Gloob alem da versao HD - estreia opçao em SD na 3a feira na Sky". Blue Bus (in Brazilian Portuguese). 14 December 2012. Retrieved 24 May 2022.
  13. Gloob Launch, June 15, 2012 (in Brazilian Portuguese), retrieved 24 May 2022
  14. Hungria, Julio (14 December 2012). "Gloob alem da versao HD – estreia opçao em SD na 3a feira na Sky". Blue Bus (in Brazilian Portuguese). Retrieved 2 March 2013.
  15. "Gloob entra no SD da Sky amanhã, dia 18" [Gloob debuts in SD on Sky tomorrow, the 18th]. Portal da Propaganda. 17 December 2012. Retrieved 18 December 2012.
  16. Crescer. "Gloobinho: novo canal é voltado para crianças em idade pré-escolar". Revista Crescer (in Brazilian Portuguese). Retrieved 24 May 2022.
  17. REDAÇÃO (10 October 2017). "Nova estreia". Notícias da TV (in Brazilian Portuguese). Retrieved 24 May 2022.
  18. Vaquer, Gabriel. "Gloob vira co-produtor do seu desenho de maior sucesso: As Aventuras de Ladybug". observatoriodatv.uol.com.br (in Brazilian Portuguese). Retrieved 24 May 2022.
  19. "Gloob faz parceria estratégica com ZAG no Brasil e assina coprodução das próximas temporadas de "Miraculous Ladybug"". O Universo da TV. Retrieved 24 May 2022.
  20. "Canal infantil Gloob quer investir em atrações brasileiras". O Globo (in Brazilian Portuguese). 6 March 2012. Retrieved 24 May 2022.
  21. "Globo negocia com TV Cultura para novo canal infantil" [Globo negotiates with TV Cultura for a new children's channel]. NaTelinha (in Brazilian Portuguese). 7 November 2011. Archived from the original on 26 September 2015. Retrieved 29 May 2022.
  22. Jardim, Lauro (4 April 2012). "Na TV Paga" (in Brazilian Portuguese). Archived from the original on 6 April 2012.
  23. Redação (12 July 2023). "'Turma da Mônica - A Série' e nova temporada de 'ALVINNN! E Os Esquilos' chegam ao Gloob". Recreio (in Brazilian Portuguese). Retrieved 13 July 2023.
  24. ""ALVINNN! E Os Esquilos" e "Turma da Mônica" ganham novas temporadas no Gloob". O Universo da TV (in Brazilian Portuguese). 12 July 2023. Retrieved 13 July 2023.
  25. "Gloob estreia novas temporadas de "ALVINNN! E Os Esquilos" e "Turma da Mônica"". O Planeta TV (in Brazilian Portuguese). Retrieved 13 July 2023.
  26. "Gloob, canal infantil da Globo, não emplaca; emissora contesta". NaTelinha (in Brazilian Portuguese). 11 December 2012. Archived from the original on 10 December 2014. Retrieved 29 May 2022.
  27. Penteado, Claudia (11 March 2014). "Gloob quer ser exemplo em inovação!" [Gloob wants to be an example of innovation!]. Propmark (in Brazilian Portuguese). Archived from the original on 31 July 2014. Retrieved 29 May 2022.
  28. Castro, Daniel (31 August 2014). "Mulheres Ricas e Chaves lideram fuga do horário eleitoral na TV paga" (in Brazilian Portuguese). Archived from the original on 10 December 2014. Retrieved 29 May 2022.
  29. CASTRO, DANIEL (31 August 2014). "Mulheres Ricas e Chaves lideram fuga do horário eleitoral na TV paga". Notícias da TV (in Brazilian Portuguese). Retrieved 24 May 2022.
  30. "Gloob cresce na TV paga e lidera com "Detetives do Prédio Azul"". RD1 (in Brazilian Portuguese). 12 November 2014. Retrieved 24 May 2022.
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