GoDigital

GoDigital was initially launched as a music distribution service,[8] co-founded by Jason Peterson (CEO), Logan Mulvey (CMO), and Dave Lindsay (CTO) [9] through Santa Monica based digital media incubator GoDigital Media Group.

GoDigital switched to its current model in 2008 after the technology for digitally distributing movies became more readily available.[10] GoDigital announced the restructuring of their executive team, with Mulvey assuming the role of president.[11] He had realized as Chief Marketing Officer that CDs and DVDs would soon prove obsolete and that the emerging digital market had a strong future.[9] Early investment into the business gave GoDigital an advantage,[12] allowing the company to become a full-service distributor of premium, independent content to digital and Video on Demand (VOD) retailers.[10] In late 2011, Go Digital Media Group was involved in several false copyright claims against YouTube uploaders posting their own original content. This, among many reasons, was the catalyst for YouTube restructuring its Content ID matching system.[13]

In January, GoDigital acquired VOD rival Might Entertainment, absorbing both their library and output arrangements.[10] Jason Beck, the former VP of acquisitions at Image Entertainment who co-founded Might, is now chief content officer at GoDigital.[14]

In February, GoDigital acquired all VOD, electronic-sell-through (EST), and pay-per-view (PPV) rights to Latin Anywhere's Spanish language film catalogue.[15] The deal included more than 1,000 films from Mexico and marked the first time Latin Anywhere's content was available for digital distribution.[16] In addition to expanding their library, this acquisition gave GoDigital access to the rapidly growing Hispanic demographic in the US.[15]

In Fall of 2012, GoDigital received an investment from Preferred Ventures for a specialized focus on audience and consumer-community growth and identification.[2][3] Preferred Ventures, a digital media investment firm, was launched by Ed Ojdana and Chris Kelly, who consequently joined GoDigital's Board.[2] The investment was described as “a meeting of minds between the tech and movie worlds.”[3]

In October, GoDigital partnered with Toronto-based 108 Media, acquiring the digital rights to eight 108 titles.[17] Each film will see a theatrical release through 108 Media's partnership with Mark Urman's Paladin,[18] which will include both traditional releases as well as day-and-date theatrical and VOD. GoDigital will be handling digital distribution for all titles.[17]

In early 2014, GoDigital hired former Focus Features executive Kent Sanderson as Executive Vice President of Distribution and Merchandising.[19] Sanderson will be attending Sundance Film Festival 2014 in an acquisitions capacity and will have oversight of the company's cable, satellite and digital platform relationships.[20] While at Focus, he worked on acquisition, distribution and marketing of Alex Gibney's “We Steal Secrets: The Story of WikiLeaks,” “The Lifeguard” starring Kristen Bell, “C.O.G.,” “The World’s End,” “The Place Beyond the Pines,” and “Moonrise Kingdom.”[21]

Just before Sundance 2014, GoDigital announced that it was merging with Variance Films to form an all rights distribution company under the banner Amplify.[22] GoDigital CEO Logan Mulvey is Amplify's new CEO.[23] GoDigital continues to exist as a label under the Amplify umbrella, remaining a major player in the digital distribution space.[24]