Goin' In

On the week of August 6, 2012 "Goin' In" reached the top of the Billboard Dance Club/Play Songs, giving Lopez her thirteenth number one on that chart. It was additionally her tenth consecutive number one on the chart, tying Katy Perry for having the most consecutive numbers one on the chart.[12] Over a month after its release to digital retailers, "Goin' In" had sold 31,000 downloads.[13]

Robbie Daw of Idolator claimed that "Goin' In" was "hardest club track we’ve heard from the J.Lo canon in recent years."[14] Rick Florino of Artist Direct called "Goin' In" a "summer anthem", saying that it "won't leave your head even long after bikini season has wound down ... Once again, Jennifer Lopez delivers the ultimate global dance song."[15]

Lopez with crystal-covered lips and a pink-robe in the music video for "Goin' In".[16]

The music video was filmed in June 2012. It was directed by Ace Norton.[17] Flo Rida said about the video: "They had me performing around this Lamborghini, it was really different ’cause there was one scene where I got on this treadmill and they had me running while performing my verse. I had a chance to look back at the video and it seemed like over the top".[18] In the music video, Lopez had lips which were covered in crystals, and each gem was individually glued onto Lopez’s lips by her makeup artist, Mary Phillips.[19] It was similar to singer Katy Perry on the cover of Harper’s Bazaar, whose gems were also supplied by Swarovski.[19] A sneak peek of the video was released on July 23, 2012. The full video premiered on July 25, 2012, on MTV's "MTV First: Jennifer Lopez" at 7:50 pm EST.[20] Jocelyn Vena of MTV News described the video as "dazzling spectacle of grinding dance moves, eye-popping visuals and a whole lot of glitter" and also described the plot in a review:

"The video opens with Lopez blowing a dandelion with her crystal-covered lips. As the spores begin to take flight, they turn into glittery specs floating into space. It's the first of many moments that focus on what looks cool, instead of telling a cohesive story. Next, she dons a bright pink cape and is surrounded by white wolves, which then cuts to multiple setups of her in various sparkly outfits, popping and locking in front of "Waiting for Tonight"-inspired lasers and alongside an army of dancers. Neon paint spills everywhere, dancers punch through brightly-colored walls, people pound drums with colored sand, cars bounce about and fire hydrants spout colored liquid."[16]

Footage from Step Up: Revolution, and appearances from Lil Jon and Flo Rida were incorporated too, including some of the film's cast.[16]

The producer GoonRock makes a cameo around one minute into the video.

People Magazine said that the video is "definitely Jenny at her fiercest" and "high-energy."[19] Chris Eggertsen of the website HitFix, said that the video wasn't anything special, labeling it as "signifying absolutely nothing." Eggertsen said: "What should also surprise no one is that the visuals in the video have correspondingly been amped up to 11, as if to distract from the track's failure to connect even as a guilty-pleasure pop confection."[21] Emily Exton of Popdust wrote that: "Basically it’s a return to "the block," if said neighborhood’s street lights were replaced with lasers and its fire hydrants unleashed sprays of colorful body paint on groups of party-ready residents."[22] Amy Sciarretto of PopCrush said that Lopez revisited her dance roots in the video, and that: "Yes, Lopez’s famous abs get equal screen time, as does her even more famous derriere. It’s a dance video through and through and it’s J. Lo doing what she did first and that’s grooving out on the dance floor." Sciarretoo also described it as "visually spastic."[23] Robbie Daw of the website Idolator wrote that people hoping for "booty-shaking by Lopez won’t be disappointed" and that "It looks like J.Lo is all about color in this vid[eo]."[24]