Going...Going...Gone!

Going...Going...Gone! is the debut extended play by American singer and songwriter Hemlocke Springs. It was released on September 29, 2023, through Good Luck Have Fun Records and distributed by AWAL. The extended play was preceded by five singles: "Gimme All Ur Love", "Girlfriend", "Heavun", "Enknee1", and "POS".

Going...Going...Gone!
EP by
Hemlocke Springs
ReleasedSeptember 29, 2023 (2023-09-29)
Length21:24
LabelGood Luck Have Fun
Producer
Singles from Going...Going...Gone!
  1. "Gimme All Ur Love"
    Released: May 24, 2022
  2. "Girlfriend"
    Released: November 2, 2022
  3. "Heavun"
    Released: June 12, 2023
  4. "Enknee1"
    Released: August 21, 2023
  5. "POS"
    Released: September 29, 2023

Promotion

Singles

Isimeme Naomi Udu self-produced and released her debut song "Gimme All Ur Love" on May 24, 2022, under the stage name Hemlocke Springs.[1] An accompanying music video was published on YouTube on August 29, 2022, which surpassed 100 thousand views within days. Established celebrities, such as Grimes and Bella Hadid praised the song on social media.[2]

The day before Halloween, Springs teased a second single while dressed as Dionne from Clueless (1995), which hit around a million views on TikTok.[3] "Girlfriend" was released on November 2, 2022, and surpassed one million Spotify streams with people calling it the "awkward Black girl anthem".[4] Heven Haile from Pitchfork described the song as "an ideal rom-com song" that "channels the bratty bravado of Family Jewels-era Marina and the springy falsetto of Kate Bush".[5]

The singer collaborated with English producer Burns and released "Heavun" on June 12, 2023. In an interview with DIY, Springs explained the song "finds her portraying an avaricious protagonist that desires boundless wealth."[6] She later released another single named "Enknee1" on August 21, 2023, she later announced her debut extended play.[7] With the release of her extended play, a music video for "POS" premiered, where the short video showcased many personas of Springs' past music videos.

Critical reception
Professional ratings
Review scores
SourceRating
DIY[8]
Pitchfork7.1/10[9]

Reviewing the extended play for Pitchfork, Jaeden Pinter called it a "zany, '80s-inspired debut" with lyrics that make Udu "sound like a cursed Victorian ghost, doomed to live in heartbreak for all of eternity," also commenting that Udu "fleshes out her sound, highlighting a promising young artist in the age of internet virality".[9] Emma Swann from DIY, described the extended play as "a charming showcase of cut-and-paste pop that has seemingly taken cues from anywhere and everywhere."[8]

Track listing

All tracks are written by Isimeme Naomi Udu and produced by Isimeme Naomi Udu, except where noted.

Going...Going...Gone! track listing
No.TitleProducer(s)Length
1."Gimme All Ur Luv" 2:53
2."Girlfriend" 2:13
3."Heavun" 3:12
4."Enknee1"
  • Udu
  • Burns
3:44
5."POS"
  • Udu
  • Burns
3:06
6."The Train to Nowhere" 3:39
7."Going...Going...Gone!"
  • Udu
  • Jake Weinberg
2:38
Total length:21:24

Release history
Release dates and formats for Going...Going...Gone!
Region Date Format(s) Label Ref.
Various September 29, 2023
Good Luck Have Fun [10]

References
  1. Rosenberg, Sam (January 9, 2023). "TikTok sensation Hemlocke Springs is your next DIY pop obsession". Alternative Press. Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  2. Wake, Heather (December 1, 2022). "Medical student becomes TikTok star for her 'awkward black girl anthem'". Upworthy. Archived from the original on February 8, 2023. Retrieved September 29, 2023.
  3. Springs, Hemlocke (October 30, 2022). "every time I listen to this song, I wonder was I truly sober..girlfriend comes out this Wednesday, november 2nd! Presave link in bio! Thank you so much evryone! #hemlockesprings #presavemysingle #newindiemusic2022 #newindie #new music #music #fyp #fyppppppppppppppppppppppp". Archived from the original on June 19, 2023. Retrieved June 18, 2023 – via TikTok.
  4. Spanos, Brittany (November 23, 2022). "Hemlocke Springs Is Happy to Make Your 'Awkward Black Girl Anthems'". Rolling Stone. Archived from the original on November 28, 2022. Retrieved November 28, 2022.
  5. Haile, Heven (November 2, 2022). "Hemlocke Springs: "Girlfriend"". Pitchfork. Archived from the original on November 28, 2022. Retrieved November 28, 2022.
  6. Pilley, Max (June 14, 2023). "Hemlocke Springs releases new single 'Heavun'". DIY. Archived from the original on September 27, 2023. Retrieved September 29, 2023.
  7. Damara Kelly, Tyler (May 3, 2023). "hemlocke springs announces new EP, going...going...GONE!". The Line of Best Fit. Archived from the original on August 23, 2023. Retrieved August 22, 2023.
  8. Pinder, Jaeden (October 6, 2023). "Hemlocke Springs - Going...Going...Gone! Review". DIY. Archived from the original on October 23, 2023. Retrieved October 6, 2023.
  9. Swann, Emma (October 6, 2023). "Hemlocke Springs: Going...Going...Gone! EP Album Review". Pitchfork. Archived from the original on October 6, 2023. Retrieved October 6, 2023.
  10. Springs, Hemlocke (September 29, 2023). "Going...Going...Gone!". Apple Music (US). Archived from the original on September 30, 2023. Retrieved September 29, 2023.

Further reading
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