Goldbelly

Goldbelly is an online marketplace for food products. Customers can order products from restaurants, bakeries, delis, etc. and have them shipped across the United States.[1][2] The ordered food sometimes requires preparation and cooking.[3]

Goldbelly, Inc.
Type of businessPrivate company
Type of site
Online marketplace
Founded2013
HeadquartersNew York, New York, United States
Area servedUnited States
Founder(s)Joe Ariel
Trevor Stow
Vanessa Torrivilla
Joel Gillman
IndustryOnline food ordering
Employees20
URLwww.goldbelly.com
Launched2013
Current statusActive

History

Founded as "Goldbely" by Joe Ariel, the company began its operation from a townhouse in Noe Valley in San Francisco with a four-person team of Ariel, Trevor Stow, Vanessa Torrivilla and Joel Gillman.[4][5][6][7] The site was accepted into Y Combinator in 2013.[8] Time magazine named Goldbelly one of the 50 Best Websites of 2013.[9] In 2013, Goldbelly closed on $3 million seed funding led by Intel Capital.[10][11]

In 2017 the company moved its headquarters from San Francisco to New York City.[12] In October 2018, the company changed their name from Goldbely (with one L) to Goldbelly (with two Ls), raised $20 million in Series B funding led by Enlightened Hospitality Investments, the fund formed by Danny Meyer's Union Square Hospitality Group, and had Danny Meyer join the company's advisory board.[13]

In 2021, Goldbelly announced that they raised $100 million in new funding. As of May 2021, 850 restaurants sell food on the Goldbelly platform, 400 of which joined after the start of the COVID-19 pandemic.[14]

Reception

According to one review, as some of the food is frozen, the experience can sometimes differ from the taste customers get at the restaurant.[15]

References
  1. Carbone, Nick. "50 Best Websites 2013". Time. Archived from the original on November 14, 2015. Retrieved November 5, 2015.
  2. "How does Goldbelly pick the products that are featured on the site?". Goldbelly. Retrieved November 5, 2015.
  3. Hepburn, Ned (February 25, 2014). "Cross-Country Delivery Food Exists and It Is Delicious". Esquire. Retrieved April 8, 2015.
  4. Taylor, Kate. "Shake Shack founder Danny Meyer reveals why he believes delivery is an increasingly powerful force in the restaurant industry". Business Insider. Retrieved September 14, 2019.
  5. Dickey, Megan Rose. "These Startup Employees Essentially Have No Privacy Because They Live, Sleep, And Work With Their Boss". Business Insider. Retrieved September 14, 2019.
  6. "Goldbely Satisfies Cravings Across the Country". CraveOnline. April 2, 2016. Retrieved November 29, 2016.
  7. Schubarth, Cromwell (March 27, 2013). "9 top startup picks from Y Combinator Demo Day". Silicon Valley Business Journal. American City Business Journals. Retrieved September 14, 2019.
  8. Lawler, Ryan (February 7, 2013). "Y Combinator-Backed Goldbely Launches To Bring Gourmet Cuisine To Food Explorers All Over The Country". TechCrunch. Retrieved March 8, 2017.
  9. Carbone, Nick. "50 Best Websites 2013". Time. Archived from the original on November 14, 2015. Retrieved November 5, 2015.
  10. Taylor, Colleen (September 17, 2013). "A Visit To Goldbely, The Fancy Food Delivery Startup That Just Gobbled Up $3M Led By Intel Capital". TechCrunch. Retrieved November 29, 2016.
  11. Hardawar, Devindra (September 17, 2013). "Goldbely scores $3M to bring famous eats to your door". VentureBeat. Retrieved November 4, 2015.
  12. "Legendary Carnegie Deli finds new life online". New York Post. November 9, 2017. Retrieved August 26, 2019.
  13. "Danny Meyer Just Raised 20 Million for This Online Food Company". VentureBeat. October 9, 2018. Retrieved August 26, 2019.
  14. Merced, Michael J. de la (May 17, 2021). "A $100 Million Bet on Cross-Country Restaurant Delivery". The New York Times. ISSN 0362-4331. Retrieved May 17, 2021.
  15. Conneally, Tim (August 16, 2013). "Don't Mail Me My Food, Thanks". Forbes. Retrieved April 23, 2015.
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