Goldstar (beer)

Goldstar (Hebrew: גולדסטאר) is an Israeli brand of 4.9% abv lager brewed by Tempo in Netanya, Israel. It is marketed as a dark lager beer, though it is amber in appearance.[1]

Goldstar
TypeIsraeli lager
ManufacturerTempo
Introduced1950 (1950)
Alcohol by volume 4.9%
VariantsGoldstar Unfiltered, Goldstar Black Roast, Goldstar Light
Websitehttps://en.tempo.co.il/brands/gold-star/
Goldstar branded glass with its Hebrew logo

History

According to Tempo Beer Industries, Goldstar was developed by brewmaster Menachem Berliner in 1950 and was the first Israeli draft beer.[2] It was among the products acquired by Tempo in 1985.[3]

Markets

Goldstar is considered Tempo's "flagship brand". Certified kosher,[4] it is currently the top-selling beer in Israel.[5]

Advertising and sponsorship

A number of celebrity images have been used to advertise the beer, ranging from Paul Newman[6] to Claudia Schiffer.[2] In 2015, Tempo has faced media criticism for a "sexist" ad.[7][8]

Goldstar is the title sponsor of the Goldstar Zappa Sound System music festival.[9]

Reception

The Forward called Goldstar and several other beers commonly consumed in Israel "light, easy-drinking beers — the stuff zayde might drink on a hot day".[10] However, Haaretz has referred to Goldstar as "beer few Israelis are proud of".

References
Wikimedia Commons has media related to Goldstar.
  1. "Goldstar from Tempo Beer, a Pale Lager style beer: An unofficial page for Goldstar from Tempo Beer in Netanya, Israel". www.ratebeer.com. Retrieved 2015-06-06.
  2. "Goldstar's Story". Tempo Beer Industries. Archived from the original on 6 February 2014. Retrieved 15 July 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  3. Adam Montefiore (18 July 2015). "Take a shluk of beer". Originally published in the Jerusalem Post.
  4. Yenne, Bill (2014). Beer The Ultimate World Tour. Race Point Pub. p. 162. ISBN 9781937994419.
  5. Country Report: Beer in Israel. Euromonitor International.
  6. Sucharov, Mira M. (2005). The international self : psychoanalysis and the search for Israeli-Palestinian peace. Albany: State University of New York Press. p. 58. ISBN 9780791483060.
  7. "Goldstar beer ad slammed as sexist". Haaretz. 9 July 2015.
  8. "Goldstar advertisement "The corner" גולדסטאר - הפינה". YouTube.
  9. "Top 10 Things to Do". Jerusalem Post. 5 January 2017.
  10. Jamie Levin and Sarah Treleaven (5 September 2012). "Bubbling Up Across Holy Land". The Forward.
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