Gordon Whitener

Gordon D. Whitener is founder, chairman, and chief executive officer of The Whitener Company, a Tennessee-based consulting and investment firm. He also serves as the chairman of several of the firm's portfolio companies.

Gordon D. Whitener
Born
Chattanooga, Tennessee, US
Alma materThe University of Tennessee
Occupation(s)President and CEO of The Whitener Company
SpouseSusie Whitener
Websitethewhitenercompany.com

Coaching career

Whitener's first job was working as a graduate offensive assistant for the Oklahoma State University football team under head coach Pat Jones and staff. At the age of 23, he was promoted to recruiting coordinator for the Cowboys. During his time directing Oklahoma State's recruiting efforts, the team secured future Heisman Trophy winner Barry Sanders and current OSU Head Coach Mike Gundy, among others.

Business career

In 1988, Whitener made the decision to leave college football and began a career in sales and marketing at Collins & Aikman Floor Coverings (now Tandus) in the Dallas area. During his first year with the company, Whitener had a very successful sales career, and within a short time, advanced to Vice President of marketing for the company. In 1993, Whitener was offered an executive position with Interface, Inc., a giant and competitor in the floorcoverings industry. He quickly advanced to become president and chief executive officer of Interface Americas, Interface's largest division, that included three commercial carpet manufacturers and a group of distribution and services companies that supported the manufacturers. Under Whitener's leadership, the company experienced record sales and profit growth. Additionally, Whitener served as a Senior Vice President and on the board of directors for Interface, Inc.

In 1999, Whitener launched the US Cowboy Tour, a rodeo and sports marketing company that specialized in bringing rodeo events to the Southeastern United States. US Cowboy worked with the PRCA on their television package and ran the Xtreme Bulls Tour. Today, it manages The Wrangler Network. In October 2002, Whitener was brought on as COO of Host Communications (now IMG College), one of the nation's leading providers of affinity, multimedia, promotional, and event management services to universities, athletic conferences, associations, and corporations. Shortly thereafter, he was named president and chief executive officer of Host, where he served until 2007.[1] In 2007, Whitener became chairman and chief executive officer of SportsMyx Holdings, LLC, which owned Action Sports Media[2] until late 2009.[3]

The Whitener Company

In 2010, Whitener formed The Whitener Company,[4] which provides consulting services in the areas of marketing technology,[5] event production and management, sponsorship sales and business portfolio management and acceleration. In 2015, Whitener launched Mandt Media.[6] In 2015, Whitener Entertainment Group was created in an effort to promote the film industry within the state of Tennessee. In 2016, WEG produced "The Last Movie Star[7]", starring Burt Reynolds and Ariel Winter. The film was directed by Adam Rifkin and shot exclusively in the state of Tennessee. In 2017, the group, alongside California-based Moorad Sports Partners,[8] became a part of Charleston Tennis, LLC,[9] which owns and operates Family Circle Tennis Center on Daniel Island in Charleston, South Carolina. In 2018, The Whitener Company partnered with Chronicle Collectibles to launch Silver Screen Bottling Company: a licensing, bottling, and distribution company for the most prized properties in film, television, gaming, music, and sports. Under license by CBS Consumer Products, Bethesda Softworks, and ZeniMax Media, Silver Screen Bottling Company has launched spirit brands around iconic fan-centric franchises like Star Trek and the Fallout video game series.

The Whitener Company operates around the world and has offices or portfolio companies in Knoxville, Hollywood,[10] Dallas, Chicago,[11] New York City,[12] Charlotte,[13] and Atlanta.

Other business

Whitener serves as a Member of the Advisory Board at Game Theory Group International, LLC. He served as a Member of the Strategic Advisory Board of ROBO Global, LLC. He served as Director of Aviation Group, Inc. He served as Director of Bull Run Corporation.[14] He was also chairman of Winnercomm, Inc.

Education

A native of Dalton, Georgia, Whitener attended Dalton High School. He went on to attend The University of Tennessee, where he worked under Johnny Majors and staff for the Tennessee Volunteers football team and earned a Bachelor of Arts in Political Science in 1985. Later in life, Whitener completed The Executive Program within the Kenan-Flagler Business School at The University of North Carolina at Chapel Hill.

Awards and accolades
  • Member, Producers Guild of America (PGA)
  • Inductee, Kentucky Colonel in the 212th year of the Commonwealth
  • Recipient, Titan Award (http://www.iida.org/content.cfm/titan-award), an award that recognizes outstanding service to the Interior Design profession by a design-related individual, company or organization, special services recognition by the International Interior Design Association, June 1996
  • Inductee, GeorgiaTrend “40 Under 40” Rising Stars in Georgia Business and Politics”, 1998
  • Inductee, National Cowboy & Western Heritage Museum Board of Directors, April 2014 to current
  • Recipient, Outstanding Achievement: Technology-Feature/Segment “Virtual Reality: The Changing Face of Video”, 2016-2017 Emmy Award
  • Recipient, Commendation from the Governor of Georgia, Roy E. Barnes, for the study on the Governor's Education Study Commission, November 2000
  • Member, the President's OKC Scholarship Fund Advisory Board, April 1996
  • Member, The Young Presidents Organization (YPO)
  • Member, Business Executives for National Security (BENS)
  • Founder, The Dalton Plan:[15] commended by the United States Congress

References
  1. "UT, Host Extend Marketing Rights Agreement". utsports.com. Retrieved 2018-02-15.
  2. Cooper, Andrea. "Sports marketing firm tackles Knoxville area". The Knoxville News-Sentinel. Knoxville, TN. Retrieved 2018-02-16.
  3. "Action Sports Media assets to be acquired". Retrieved 2018-02-15.
  4. "Whitener sees opportunities in technology, college sports". www.sportsbusinessdaily.com. Retrieved 2018-02-15.
  5. "Philadelphia Eagles, Mandt Media Provide Immersive Playoff Content". SportTechie. 2018-01-19. Retrieved 2018-02-16.
  6. "Gordon Whitener is Knoxville's man in (virtual) Hollywood - The Knoxville Mercury". The Knoxville Mercury. 2017-06-07. Retrieved 2018-02-15.
  7. Rifkin, Adam (2018-03-30), The Last Movie Star, Burt Reynolds, Ariel Winter, Clark Duke, retrieved 2018-02-15
  8. "Moorad Sports Partners LLC: Company Profile". Bloomberg. Retrieved 2018-02-15.
  9. McDermott, John. "Net income: Family Circle parent sells 70% of its Charleston tennis business". Post and Courier. Retrieved 2018-02-15.
  10. "Hollywood's Mandt Bros. forms unit to target virtual reality". www.sportsbusinessdaily.com. Retrieved 2018-02-16.
  11. "The Whitener Company Announces Partnership with Red Frog Events". PRWeb. Retrieved 2018-02-16.
  12. "Unreel Entertainment Launches Streaming Platform with $1M Creator "Appreciation Fund" - VideoInk". VideoInk. 2016-04-14. Retrieved 2018-02-16.
  13. "Busch, Boykin shake up business model with new marketing agency". www.sportsbusinessdaily.com. Retrieved 2018-02-16.
  14. "Bull Run Corporation Subsidiary Awarded Contract to Administer Media Marketing for Oklahoma State University Athletics". Retrieved 2018-02-16.
  15. The Rotarian. Rotary International. May 1992.
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