Grace Beverley

Grace Margaret Beverley, formerly known by her online moniker GraceFitUK, is a social media influencer and founder of TALA and Shreddy.[1] Beverley's involvement in TALA and Shreddy began when she was an undergraduate at St Peter's College, Oxford.[2]

Grace Beverley
Born
Grace Margaret Beverley

(1997-02-16) 16 February 1997
London, England
Occupations
  • influencer
  • entrepreneur
Known for
  • TALA
  • Shreddy

Early life and education

Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria, a curator (daughter of multimillionaire property developer Sir Nigel Broackes),[3][4][5] and Peter Beverley.[6] She is the third of four daughters.[6]

Beverley attended St Paul's Girls' School.[7] As a teenager, she was Dean's Chorister (head chorister) at Salisbury Cathedral.[6] She went on to gain a choral scholarship at St Peter's College, Oxford,[7] where she studied music as an undergraduate, graduating in 2019.[8]

Career

Social media influencer

Beverley's social media accounts- including on YouTube and Instagram-[9] under the name of GraceFitUK, as a "lifestyle vlogger" with a focus on fitness and veganism,[10][11] enabled her to sell workout and diet guides to her fanbase, as well as led to her working with fitness company Gymshark.[12] With the support of Genflow, an influencer brand-building company,[13][14] Beverley established two companies, TALA and Shreddy.

TALA and Shreddy

TALA is a clothing brand that markets itself as providing sustainably made clothing.[15] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts,[15] retailing at prices similar to brands such as Nike and Adidas. It was launched in 2019 and turned over £6.2 million in its first year.[16] Beverley is the founder and current CEO.[17]

Shreddy is a fitness tech and equipment brand. Users pay a monthly fee to access exercise classes and meal plans on the app according to their preferences and goals, and can buy branded equipment required to complete the classes.[18] Beverley is the founder and current CEO.[19]

Some equipment now sold under the Shreddy umbrella brand was originally designed for one of Beverley's previous businesses, B_ND, which focussed on retailing resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[20][21]

Publications

Beverley, Grace (14 April 2022). Working Hard, Hardly Working. ISBN 9781529159004. {{cite book}}: |website= ignored (help)

References
  1. "Founder Focus: Grace Beverley of Shreddy, TALA and B_ND - BALANCE". balance.media. Retrieved 8 January 2021.
  2. "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com. Retrieved 3 January 2021.
  3. "Inside Grace Beverley's life, her parents, her struggle against sexism, and her boyfriend". 28 January 2021.
  4. Moss, Michael S. (2004). "Broackes, Sir Nigel (1934–1999), financier and industrialist". Oxford Dictionary of National Biography (online ed.). Oxford University Press. doi:10.1093/ref:odnb/72953. ISBN 978-0-19-861412-8. (Subscription or UK public library membership required.)
  5. New York Times Biographical Service, vol. 30, New York Times, Arno Press, 1999, p. 1595
  6. "SALISBURY: The Beverley sisters". www.churchtimes.co.uk. Retrieved 3 January 2021.
  7. Chandler-Wilde, Helen (30 January 2020). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 3 January 2021.
  8. "Grace Beverley: The 22-year-old taking on the gym wear world". BBC News. 29 December 2019. Retrieved 3 January 2021.
  9. "Meet the 30 most famous YouTube and Instagram stars you've never heard of". 22 September 2018 – via www.telegraph.co.uk.
  10. "Grace Beverley: The 22-year-old taking on the gym wear world". 29 December 2019 – via www.bbc.co.uk.
  11. "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com.
  12. "GraceFitUk | Grace Beverley Gymshark Athlete | Shop Now". Gymshark ROW.
  13. "Genflow nabs $11M investment from BGF".
  14. "Why influencers are launching bikinis and sundresses mid-lockdown". 31 March 2020.
  15. Campbell, Maeve (8 July 2019). "EXCLUSIVE: Grace Beverley on her game-changing sustainable activewear". living. Retrieved 3 January 2021.
  16. Pavlova, Victoria. "Grace Beverley: Ethical Fitness Influencer On The Path From Founder To CEO". Forbes. Retrieved 3 January 2021.
  17. "WE ARE TALA LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 3 January 2021.
  18. "5 home workout apps for your socially-distanced exercise". BBC Science Focus Magazine. Retrieved 3 January 2021.
  19. "Grace Beverley: Young, Female and Super Successful". CEO Today. Retrieved 3 January 2021.
  20. Mills, Sasha (17 November 2020). "In Conversation with Grace Beverley". Cherwell. Retrieved 3 January 2021.
  21. "@gracebeverley • Instagram". www.instagram.com. Retrieved 3 January 2021.
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