Greg McKeown (author)

McKeown is the author of Essentialism: The Disciplined Pursuit of Less,[7] Effortless: Make It Easy to Do What Matters,[8] and co-author (with Liz Wiseman) of the Multipliers: How the Best Leaders Make Everyone Smarter.[9] All three have become New York Times bestsellers.[10] His book Essentialism[11] is a business and self-leadership book that discusses how to figure out what is essential, how to eliminate what's nonessential and how to make it as effortless as possible to do what really matters.[12][13] It includes concepts such as the "90 percent rule", which encourages individuals to pay closer attention to those items they have a "more than ninety percent interest in" and to pay less attention other aspects of life.[14] His work also focuses on the importance of saying "no" in other situations as well.[15] Part of his recommendation to help with this is a method of journaling by only recording days with a few sentences rather than longer explanations.[16]

He is also a blogger for the Harvard Business Review[17] and LinkedIn’s Influencers Group.[18][19]

McKeown speaks on how to live and lead as an Essentialist.[20][21] McKeown interviewed Al Gore at the Annual Conference of the World Economic Forum[22] in Davos, Switzerland, and received an invitation to speak at his Annual Innovation Conference.[23] McKeown has been interviewed on television and radio shows including NPR's All Things Considered[24] and NBC.[25]