Groovy (song)

"Groovy" is a song recorded by South Korean boy group Cravity for their fifth extended play Master: Piece. It was released as the album's lead single by Starship Entertainment on March 6, 2023.

"Groovy"
Japanese version cover
Single by Cravity
from the EP Master: Piece
LanguageKorean
B-side"I Can't Fight the Feeling"
ReleasedMarch 6, 2023 (2023-03-06)
GenreK-pop
Length3:22
Label
Composer(s)
  • Cage
  • Jimmy Claeson
Lyricist(s)
  • Hwang Yu-bin
  • Lee Hyo-jung
  • 12h51m
  • Serim
  • Allen
Cravity singles chronology
"Adrenaline"
(2022)		 "Groovy"
(2023)
Music video
"Groovy" on YouTube

Background and release

On February 10, 2023, Starship Entertainment announced that Cravity would be releasing their fifth extended play, Master: Piece, on March 6.[1] On February 24, the track listing was released, with "Groovy" announced as the lead single.[2] On March 4, the music video teaser was released.[3] The song was released alongside its music video and the extended play on March 6.[4] The Japanese version was released on July 5, 2023, as the group's debut single in Japan, alongside the B-side "I Can't Fight the Feeling".[5]

Composition

Musically, "Groovy" is a song that "stands out with the retro pop and hip-hop sensibility of the 2000s, and contains Cravity's unique atmosphere and energy".[2]

Critical reception

Jeff Benjamin from Billboard describes the single "Groovy" as a song that continues the bright, feel-good energy with additional sparkle and shimmer throughout their discography. In addition, he said that the funky rhythmic guitars have brought back some of Cravity's smoothest and coolest hooks to date, before the chorus of the song bursts into an explosion of synthesizers and brass as Cravity declares, "You make you feel so groovy!" in the music.[6]

Commercial performance

"Groovy" debuted at number 132 on South Korea's Circle Digital Chart in the chart issue dated March 5–11, 2023; and number five on the Circle Download Chart.[7] On the following week, Groovy charted at number 46 on Circle Download Chart.[8] On the monthly charts, Groovy debut and peaked at number 31 on the Circle Download Chart.[9]

Groovy is the first song and only lead single from the group to enter the Circle Digital Charts thus far in their career.[10]

Music video

The music video shows both sides of Cravity as the guys go from suit-and-tie office workers to colorfully dressed pop stars onstage and at press conferences that the paparazzi are fighting to film. The different worlds continuously mix throughout the visual until the final chorus, when the boys dance in vibrant, chic, contemporary suits.[6]

Promotion

Following the release of Master: Piece, on March 6, 2023, Cravity held a live promotion through the YouTube channel Zanmang Loopy, entitled Cravity Comeback Show in Jean Mang House. The group interacted and introduced the new album, including "Groovy", through real-time communication with fans.[11]

The group subsequently performed on two music programs in the first week: Mnet's M Countdown on March 9, and on MBC's Show! Music Core on March 11. Cravity also performed "Groovy" on the entertainment program Weekly Idol before capping off the first week of promotions through a performance on Sunmi's Show! Interview.[12]

Through the global short-form mobile video application TikTok, multiple artists joined and followed the Groovy challenge, including Sunmi, EXO's Kai, Seventeen's Dino, MONSTA X's Minhyuk, Hyungwon, and Jooheon.[13]

On April 3, Cravity successfully wrapped up the music broadcast promotion of the lead single "Groovy" from their 5th mini-album "Master: Piece," ending with a performance on SBS' 'Inkigayo', which aired on the 2nd of the month.[13]

Track listing
"Groovy" (Japanese version) track listing
No.TitleLyricsMusicArrangementLength
1."Groovy" (Japanese version)
  • Hwang Yu-bin
  • Lee Hyo-jung
  • 12h51m
  • Serim
  • Allen
  • Show
  • Cage
  • Jimmy Claeson
Cage3:23
2."I Can't Fight the Feeling"
  • Joe Ogawa
  • Marcello Jonno
  • Oskari Ruohonen
  • Ogawa
Ogawa3:24
Total length:6:47
"Groovy" (Japanese version) DVD bonus track
No.TitleLength
1."Groovy" (Japanese version; music video)3:24
2."Groovy" (Japanese version; MV making movie)29:47
Total length:39:47

Credits and personnel

Credits adapted from Bugs!.[14]

  • Cravity – vocals
  • Hwang Yu-bin – lyrics
  • 12h51m (Verygoods) – lyrics
  • Lee Hyo-jung (Verygoods) – lyrics
  • Serim – lyrics
  • Allen – lyrics
  • Cage – composition, arrangement
  • Jimmy Claeson – composition

Charts

Release history
Release history for "Groovy"
Region Date Format Version Label
Various March 6, 2023
Original
Various July 5, 2023 Japanese Victor
Japan

References
  1. Jeong, Ji-won. "[단독] 크래비티, 3월 가요계 컴백…'퍼포비티' 입증할 귀환". JoyNews24. Retrieved February 10, 2023.
  2. "크래비티, 신보 타이틀곡은 'Groovy'..세림·앨런 참여". Osen (in Korean). February 24, 2023.
  3. Kim, Jae-won. "크래비티, 뮤직비디오 티저로 컴백 기대감 상승". Naver. SportsWorldI. Retrieved March 20, 2023.
  4. Seon, Mi-kyung. "크래비티가 전하는 청춘의 에너지..벌써 중독됐다 'Groovy'[퇴근길 신곡]". Naver. Osen. Retrieved March 20, 2023.
  5. "CRAVITY、遂に日本デビュー！シングル「Groovy -Japanese ver․-」MV公開…ポップな"口笛ダンス"に注目". Kstyle (in Japanese). July 5, 2023. Retrieved July 14, 2023.
  6. "Cravity Get 'Groovy' With Feel-Good New Single: Watch the Rising K-Pop Boy Band Take the Spotlight". Billboard (in Korean). March 19, 2023.
  7. "크래비티(CRAVITY), 써클차트 10회 진입·점유율 공동 33위…대표곡은 'Groovy'". topstarnews.net (in Korean). March 19, 2023.
  8. "2023 Week 11 Download Chart". Circle Chart (in Korean). March 12–18, 2023. Retrieved June 4, 2023.
  9. "2023 March Monthly Download Chart". Circle Chart (in Korean). March 2023. Retrieved June 4, 2023.
  10. "2023 Week 10 Digital Chart". Circle Chart (in Korean). March 5–11, 2023. Retrieved June 2, 2023.
  11. Som, Bong-seok (March 7, 2023). "'컴백' 크래비티, 잔망루피와 '마스터 : 피스' 컴백쇼". Sports Khan. Retrieved March 16, 2023.
  12. Moon, Ye-bin (March 13, 2023). "크래비티 '그루비' 국내외 호평 속 첫 주 활동 성료". Newsis. Retrieved March 16, 2023.
  13. Lee, Yo-min (April 3, 2023). "'청량돌' 크래비티, 음방 1위→美 빌보드 극찬". SportsKhan. Retrieved June 14, 2023.
  14. "Groovy". bugs.co.kr (in Korean). March 19, 2023.
  15. "Billboard Japan Hot 100 – Week of July 12, 2023". Billboard Japan (in Japanese). Retrieved July 12, 2023.
  16. Oricon Weekly Single Ranking – 2023-07-17 Oricon News. Retrieved July 12, 2023.
  17. "Oricon Top 50 Combined Singles: 2023-07-17" (in Japanese). Oricon. Retrieved July 14, 2023.
  18. "Oricon Top 50 Singles: 2023-07". Oricon. Archived from the original on August 9, 2023. Retrieved August 9, 2023.
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