Guangdong Loongon

Guangdong Loongon Animation & Culture Co., Ltd. (广东小白龙动漫文化股份有限公司), often referred to as Loongon, is a Chinese children's toy manufacturer based in Guangdong and founded in 2003.[1] Loongon and its family of brands, including Lepin and Cogo are known for producing Lego-compatible brick sets. Loongon is publicly listed as of 2014 as stock 831015 on the Chinese stock exchange known as the National Equities Exchange and Quotations.[2]

Brands

The Loongon is the manufacturer and distributor of the following brands in North America and Europe:[3]

  • Loongon
  • Kid's Dough
  • Huimei Plastic Building Blocks

Lego-compatible:

  • Cogo Plastic Building Blocks
  • Lepin

Loongon was sued by Lego for the manufacturing and distribution of copied Lego IP. Lego won the lawsuit and working with the Chinese Police to track down any more counterfeit factories producing bricks. [4][5][6]

Lepin, a Loongon sub-brand, is accused by some Lego fan builders of taking their designs and creating commercial Lepin sets without permission.[7]

See also

References
  1. "Company Overview - Guangdong Loongon Animation & Culture Co., Ltd". loongon.en.alibaba.com. Retrieved 2 July 2017.
  2. "Dacheng Advises Guangdong Loongon Animation & Culture Co., Ltd. on NEEQ Listing and Private Placement - Trends - English". www.dachenglaw.com. Retrieved 2 July 2017.
  3. "Plastic Building Blocks, Small Bricks Series, Own Doll Strollers direct from China (Mainland)". loongon.en.alibaba.com. Retrieved 2 July 2017.
  4. "The LEGO Group wins final decisions in major intellectual property lawsuits against Lepin manufacturer in China".
  5. "The Copenhagen Post - Danish News in English". cphpost.dk. Retrieved 2 July 2017.
  6. "Lego Group v. Guangdong Loongon Animation & Toys Industry Co., Ltd., et al". en.pkulaw.cn. Retrieved 2 July 2017.
  7. "An open letter to Lepin from a frustrated LEGO builder - Brick Fanatics". www.brickfanatics.com. 14 October 2016. Retrieved 2 July 2017.
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