Outernet London

The district contains

• The Now Building - featuring four storey high video screens [4]
• Now Trending - a space for immersive content or sampling [5]
• Now Arcade - an LED tunnel [6]
• Here at Outernet - an underground 2,000 capacity music venue [7]
• The Lower Third - a 250 capacity music venue [8]
• Denmark Street - famous street with music related retail [9]
• Chateau Denmark - a hotel [10]

as well as broadcasting and media facilities, bars and restaurants and pop up spaces.[11] 

Public spaces will reportedly feature a public arts programme and advertising campaigns using virtual reality,[12] augmented reality [13] and artificial intelligence.[14] News reports have indicated that entertainment will be created by Technicolor[15][16][17] and Sir Ridley's Scott's the Ridley Scott Creative Group.[18][19][20]

There are also residential apartments,[21] office space,[22] and 20,000 sq ft of retail space.[23]

Construction follows more than a decade of planning.[24] The main construction contractor for the project was Skanska[25] and the developer is Consolidated Developments.[26][27] To protect against vibration from the Elizabeth and Northern line trains special construction methods were used.[28]

The area immediately surrounding Outernet was also recently under development from Crossrail and other projects such as the new @sohoplace theatre which both also opened in 2022. The Oxford Street shopping area has therefore undergone significant renewal.[29][30]

The redevelopment has been welcomed by London's Night Czar Amy Lame,[31] but has also been controversial[32] and criticised with many commentators lamenting[33] the decline of live music in London [34] and criticising the redevelopment plans, in particular their impact on Denmark Street.[35][36][37] [38]

Some commentators have criticised the architecture,[39] but others believe it creates a space for music that reflects the current internet age. [40] Outernet London have said they will preserve the area's musical legacy and support both music shops and live music.[41] The redeveloped Denmark Street features busking points and a pro-bono recording studio in partnership with the BPI.[42] Although some of the street still has scaffolding, Denmark Street appears largely unchanged with more music shops than ever and a new indie music venue called The Lower Third located on the site of the old 12 Bar Club.

• Official website