Hada Labo

Hada Labo (肌ラボ, Hada Rabo, "Skin Lab") is a Japanese skin care brand developed by Rohto Pharmaceutical. The brand is most known for their hyaluronic acid products, and for offering eco-friendly refill pouches.[1][2] Their flagship offering, the Super Hyaluronic Acid Moisturizing Lotion, was the number one lotion in Japan for seven consecutive years.[3]

Hada Labo
Native name
肌ラボ
Hada Rabo
Founded2004
2015 (Hada Labo Tokyo)
Headquarters
Tokyo
,
Japan
Area served
Asia
United States (Hada Labo Tokyo)
ProductsSkin care
ParentRohto Pharmaceutical
Websitejp.rohto.com/hadalabo hadalabotokyo.com (Hada Labo Tokyo)

Distinct from Hado Labo proper, Hada Labo Tokyo is manufactured by Mentholatum (a subsidiary of Rohto) for the American market, differing in branding, products and formulation.[4][5][6]

Hada Labo products being sold in a Japanese retailer, including their refill pouches.

History

Hada Labo was launched in 2004, and sought to emphasize a more "simplistic" skin care approach by removing "unnecessary additives, colorant, fragrance and mineral oil".[3]

In 2005, the brand changed their packaging from glass to plastic bottles, and began offering their products in refill pouch variations.[2] In 2015, Hada Labo Tokyo became the first Japanese cosmetics brand to launch at U.S. mass retailers. Six products from the brands lineup are to be distributed across the Northeastern and Florida markets in 235 Harmon locations.[7] In November 2019, Hada Labo revised all the packaging from their Gokujyun and Shirojyun lines to be made from plant-derived materials.[2]

Products

Hada Labo is composed of three main lines:[8]

  • Gokujyun (極潤), focused on "intense" hydration
  • Shirojyun (白潤), with added brightening properties
  • Gokujyun Alpha (極潤α), with added anti-aging benefits

Their lotion products are a popular variant, which is a type of toner-adjacent skin conditioner unique to Japanese beauty.[9][10]

References
  1. Metzger, Chloe (November 16, 2017). "This Japanese Lotion Has a Cult Following on the Internet for Literally Transforming Your Skin". Marie Claire. Retrieved December 1, 2019.
  2. "これまでも地球環境を考えてきた「肌ラボ」 植物由来の原料を一部に用いたバイオマス容器・パウチに". PR Times (in Japanese). November 22, 2019. Retrieved December 1, 2019.
  3. "About Us". Hada Labo Malaysia. Retrieved December 1, 2019.
  4. "Hada Labo Tokyo™". Hada Labo Tokyo. Retrieved December 1, 2019.
  5. Alexander, Antoinette (February 18, 2015). "Hada Labo Tokyo skin care to expand U.S. distribution". Drug Store News. Retrieved December 1, 2019.
  6. Krause, Rachel (February 5, 2018). "This Skin-Care Product is Huge in Japan — & On Reddit". Refinery29. Retrieved December 1, 2019.
  7. "Japan's Best Selling Skincare Brand Expands Tri-State Area Distribution Of Hada Labo Tokyo". Prnewswire (Press release). Retrieved December 30, 2022.
  8. "HADA LABO Skin Care Products". Hada Labo USA. Retrieved December 1, 2019.
  9. Ritschel, Chelsea (January 25, 2018). "People say this obscure Japanese cream is completely transforming their faces". The Independent. Retrieved December 1, 2019.
  10. Uyehara, Mari (November 1, 2017). "Why You Should Consider a Japanese Beauty Routine". Vox. Retrieved December 1, 2019.
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