Hamburg America Line

Postcard of the view from the water of the Hamburg-American Steamship Lines docks in Hoboken, New Jersey, in about 1910

Postcard from the Hamburg-American Line steamship König Friedrich August, issued 1911

Advertisement for the Hamburg-American Line (1930)

In the early years, the Hamburg America Line exclusively connected European ports with North American ports, such as Hoboken, New Jersey, or New Orleans, Louisiana. With time, however, the company established lines to all continents. The company built a large ocean liner terminal at Cuxhaven, Germany, in 1900. Connected directly to Hamburg by a dedicated railway line and station, the HAPAG Terminal at Cuxhaven served as the major departure point for German and European immigrants to North America until 1969 when ocean liner travel ceased. Today it serves as a museum and cruise ship terminal.[1]

Poster by Otto Arpke (1931)

The Atlas Service sailed from New York to Jamaica, Haiti, Colombia, Central America.[2] The service was described as a way to "escape the rigors of Northern winters" through taking a Caribbean cruise and was promoted to tourists.[2] The ships Altai, Sarnia, Sibiria, Alleghany, Alene, Adirondack, Valdivia, and Graecia provided this service in 1906.[2]

In 1858, its liner Austria sank, killing 449 people. In 1891, the cruise of the Augusta Victoria in the Mediterranean and the Near East from 22 January to 22 March, with 241 passengers including Albert Ballin and wife, is often stated to have been the first passenger cruise. Christian Wilhelm Allers published an illustrated account of it as "Bakschisch". In 1897, its steamer Arcadia was wrecked on the rocks off Newfoundland.[3] In 1900, 1901 and 1903 its liner Deutschland won the Blue Riband taking the prize from the Kaiser Wilhelm der Grosse. In 1906 Prinzessin Victoria Luise ran aground off the coast of Jamaica. No people died by the grounding; however, the ship's captain committed suicide after getting all the passengers safely off the ship.[4] In 1912, its liner SS Amerika was the first ship to warn Titanic of icebergs.

HAPAG's general director, Albert Ballin, believed that safety, size, comfort and luxury would always win out over speed. Thus he conceived the three largest liners yet to be built, named Imperator, Vaterland and Bismarck.

According to a 1940 US intelligence report compiled by the US War Department, Louis Classing, general manager of the Hamburg-America in Havana was identified as a "well-known nazi agent" who "imported moving pictures for propaganda purposes to be shown at local theaters".[6][7]

The Hamburg America Line lost almost the entirety of its fleet twice, as a result of World Wars I and II. In 1970, the company merged with its longstanding rival, Norddeutscher Lloyd of Bremen, to establish the present-day company Hapag-Lloyd.

In the post-war years, HAPAG rebuilt its fleet and focused on cargo container transport. In 1970, the container shipping companies HAPAG and North German Lloyd (NGL) merged into Hapag-Lloyd AG to form one of the world's biggest container shipping companies. In 2008, Hapag-Lloyd was acquired by the City of Hamburg and a group of private investors, the Albert Ballin Consortium.[8]