Hans Rudi Erdt
Hans Rudi Erdt (31 March 1883 – 24 May 1918)[1][2] was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard.[3][4][5] His work at the prestigious Hollerbaum und Schmidt art printing company along with Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich and Karl Schulpig[6] make him one of the most important representatives of German poster art between 1906 and 1918.[7][8][9] Erdt has also been recognized for his innovative use of typography in posters.[10]
Hans Rudi Erdt | |
|---|---|
 Erdt advertisement poster for Opel Racing, 1911 | |
| Born | 31 March 1883 Benediktbeuern, Bavaria |
| Died | 24 May 1918 (aged 35) Berlin |
| Nationality | German |
| Occupation(s) | Graphic designer, lithographer |
| Known for | Sachplakat movement, poster propaganda, advertising |
Life and work
Born in Benediktbeuern, Bavaria,[11] he trained as a lithographer and became a student of Maximilian Dasio at the Munich School of Applied Arts. He joined Hollerbaum und Schmidt around 1908, becoming part of the "Berlin School",[12] where he created what is considered one of the most enduring examples of Sachplakat, an advertisement for the nascent racing division of the Opel car manufacturer.[8][13] During World War I he created propaganda posters for the German State Film Committee,[14][15][16][17] as well as promotional posters for propaganda films,[18] some of which, like U Boote Heraus! became quite famous at the time.[19][20]
His advertising work varied, from Nivea[21][22] to illustrated weekly newspapers such as Die Woche,[23] tourism and travel events[24] and tobacco companies such as Batschari, Manoli and Mahala Problem.[25]
Erdt died in Berlin of tuberculosis at the age of 35.
Gallery
Advertisements
Reichs-Bücherwoche, ca. 1915.
Engelhardt Cigarettes, 1915
Batschari Mercedes Cigarettes, 1914
Batschari Jugend, 1914
Den Berliner Börsen-Courier, 1913
Münchner Kindl Keller, 1913![Mahala Problem [de], 1912](../I/Hans_Rudi_Erdt_-Problem_Cigarettes%252C_1912.jpg.webp)
Mahala Problem, 1912
Never fail, 1911
Manoli, 1911
Manoli, 1910
Moslem Cigarettes, 1908
Maxim Bar, 1907
Herkomer Race, 1907
World War I film propaganda posters
Hell fight on the Aisne River
The Great Battle in France
U Boote Heraus!
Der Frieden mit der Ukraine, 1918
Bei Unseren Blaujacken, 1917
Notes
- A few German sources place Erdt's death in different years: Alexander Kauther - 1925; the German National Library - 1924. The most commonly used date is 1918
- "ULAN Full Record Display (Getty Research) - Hans Rudi Erdt". Union List of Artist Names. Getty. Retrieved 7 December 2012.
- Consuegra, p. 1924
- Vit, p. 11
- de Jong, p. 42
- Moore, p. 98-99
- Meggs, p. 1954
- Eskilson, p. 112
- "Hans Rudi Erdt – Biography". Reference Center for Marxist Studies. Archived from the original on 15 April 2013. Retrieved 7 December 2012.
- Diagram Group, p. 281
- Meissner, p. 307
- Aynsley, p. 78
- Raimes, p. 34
- Eskilson, p. 131
- Seidman, p. 20
- Heyman, p. 91
- Ronge, p. 417
- "Hans Rudi Erdt: Biography". Spartacus Educational. Archived from the original on 3 December 2012. Retrieved 7 December 2012.
- Welch, p. 131
- "U Boote Heraus! [The U-boats Are Out!]". London: Imperial War Museum. Retrieved 7 December 2012.
- Jones, p. 57-8
- Tungate, p. 90
- Weill, p. 102
- Joachim-Felix, p. 991
- Aynsley, p. 81
Bibliography
- Meggs, Philip B.; Purvis, Alston W. (2011). Meggs' History of Graphic Design (5th Edition eBook ed.). John Wiley & Sons. ISBN 9781118017760. Retrieved 2012-12-06.
- Eskilson, Stephen (2007). Graphic Design: A New History (Illustrated ed.). Yale University Press. ISBN 9780300120110. Retrieved 2012-12-06.
- Aynsley, Jeremy (2000). Graphic Design in Germany: 1890-1945. Vol. 28 of Weimar and Now: German Cultural Criticism Series. Wolfsonian-Florida International University. University of California Press. ISBN 9780520227965. Retrieved 2012-12-06.
- Meissner, Jörg (2004). Strategien der Werbekunst 1850-1933 (in German). Deutsches Historisches Museum. Kettler. ISBN 9783937390222. Retrieved 2012-12-06.
- Vit, Armin; Gomez Palacio, Bryony (2011). Graphic Design Referenced: A Visual Guide to Language, Applications, and History of Graphic Design (Illustrated ed.). Rockport Publishers. ISBN 9781592537426. Retrieved 2012-12-06.
- Seidman, Steven A. (2008). Posters, Propaganda, & Persuasion in Election Campaigns Around the World and Through History. Peter Lang. ISBN 9780820486161. Retrieved 2012-12-06.
- Consuegra, David (2004). American Type Design and Designers. Skyhorse Publishing Inc. ISBN 9781581153200. Retrieved 2012-12-06.
- de Jong, C.W.; Purvis, A.W.; Friedl, Friedrich (2005). Creative Type / druk 1: a sourcebook of classic and contemporary letterforms. R. Vatter-Buck (translator). Inmerc. ISBN 9789066112506. Retrieved 2012-12-06.
- Jones, Geoffrey (2010). Beauty Imagined:A History of the Global Beauty Industry. Oxford University Press. ISBN 9780191609619. Retrieved 2012-12-06.
- Tungate, Mark (2011). Branded Beauty: How Marketing Changed the Way We Look. Kogan Page Publishers. ISBN 9780749461829. Retrieved 2012-12-06.
- Lettering & Calligraphy Workbook. Diagram Group. Sterling Publishing Company, Inc. 2006. ISBN 9781402741012. Retrieved 2012-12-06.
{{cite book}}: CS1 maint: others (link) - Heyman, Neil M. (1997). World War I (eBook ed.). Greenwood Publishing Group. ISBN 9780313298806. Retrieved 2012-12-06.
- Moore, Colin (2010). Propaganda Prints: A history of art in the service of social and political change. A&C Black. ISBN 9781408105917. Retrieved 2012-12-06.
- Welch, David (2000). Germany, Propaganda and Total War, 1914-1918: The Sins of Omission. Rutgers Depth of Field. Rutgers University Press. ISBN 9780813527987.
- Weill, Alain (1985). The poster: a worldwide survey and history. G.K. Hall. ISBN 9780816187461. Retrieved 2012-12-06.
- Joachim-Felix, Leonhardt; Hans-Werner, Ludwig; Schwarze, Dietrich; Stra Ner, Erich (1999). Medienwissenschaft: Ein Handbuch Zur Entwicklung Der Medien und Kommunikationsformen (in German). Vol. 1. Walter de Gruyter. ISBN 9783110139617. Retrieved 2012-12-06.
- Raimes, Jonathan; Bhaskaran, Lakshmi (2007). Retro Graphics: A Visual Sourcebook to 100 Years of Graphic Design. Chronicle Books. ISBN 9780811855082. Retrieved 2012-12-06.
- Ronge, Tobias (2010). Das Bild des Herrschers in Malerei und Grafik des Nationalsozialismus: Eine Untersuchung zur Ikonografie von Führer- und Funktionärsbildern im Dritten Reich (in German). Vol. 89 of Kunstgeschichte. Westfalen: LIT Verlag Münster. ISBN 9783643108562.
External links
- Ausstellungskatalog DHM: Kunst! Kommerz! Visionen! - Exhibition website (in German)
- World Catalog publications
- Erdt, Hans Rudi Digitized poster collection at the Library of Congress
