Harada Tea Processing Co., Ltd.

Harada Tea Processing Co., Ltd. (ハラダ製茶株式会社, Harada Seicha Kabushiki Gaisha) is a Japanese tea and foods processing, packaging and distribution company based in Shimada City, Japan.

Harada Tea Processing Co., Ltd.
Native name
ハラダ製茶株式会社
TypePrivate KK
IndustryTea processing, distribution
Tea plantation management
(Shizuoka and Kagoshima prefectures)
Restaurant management
Founded1917 (as private enterprise)
1948 (incorporated)
HeadquartersShimada City, Shizuoka, Japan
194 Iwamachi, Shimada-shi, Shizuoka, Japan
ProductsGreen tea, coffee, black tea, oolong tea, nori, shiitake, gift items, etc.
Increase ¥20,600 million (2012)
Number of employees
340 (595 in related sales departments)
Websitewww.harada-tea.co.jp (English)

Outline

Harada was founded in 1917 and incorporated as a kabushiki gaisha in 1948. Its business activities are distributed between tea processing, packaging and distribution and the management of several company-owned and contracted tea plantations.

The company gained wider recognition in Japan from its long-running series of Yabukita Blend television advertisements.[1]

References

  1. "ベスト・アドバタイザー2008 | Cm Databank Cm総合研究所". Archived from the original on 2009-05-26. Retrieved 2014-06-23. CM Databank "Best Advertisers of 2008" (Japanese)


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