Harding test

Photosensitive epilepsy affects approximately one in 4,000 people and is a form of epilepsy in which seizures are triggered by visual stimuli that form patterns in time or space, such as flashing lights, bold regular patterns, or regular moving patterns. In 1993, an advert for Pot Noodles induced seizures in three people in the United Kingdom, leading to the then regulator the ITC introducing these guidelines.

The Broadcast Code of Advertising Practice requires that TV ads are tested and pass the 'flash test'. Clearcast, the company responsible for clearing ads for UK commercial broadcasters, is flash testing all ads before clearance.

The algorithms behind PSE testing look at video frames from second to second and analyse for potentially provocative image sequences. Luminance flashes, red flashes and spatial patterns over prescribed amplitude and frequency limits are then logged. Any such over limit violations give rise to the media being failed. Otherwise the media is passed fit for broadcast and a pass certificate can be automatically generated.

The first PSE test was developed by Cambridge Research Systems Ltd. and are based on research by Graham Harding.[4] All Harding FPA products implement the same guidelines. There are also other approved manufacturers' products which either use the same algorithm in different packages or have independently developed software and algorithms that broadly provide PSE checks to the same specifications.

The PSE testing is currently used by all television stations in the UK to check for compliance with the guidelines. If a program fails, it usually requires a re-editing of offending scenes. Normally, problems can be rectified by reducing the number of flashes in the scene and/or reducing the intensity of colors (most notably saturated red).[5] After re-editing the problem areas, the entire program must be re-tested in order to obtain a PSE test certificate. PSE testing is also used in Japan, particularly for anime content on both broadcast TV and online streaming platforms, following the Pokémon Shock incident in 1997.

In 2010, HardingTest.com was launched to provide users with a way of testing video remotely, without the need to have an in-house Harding FPA machine. This provided a much-needed service for freelance editors and production companies who previously had to export their movie to video tape to send to a larger post-production facility for testing, all of which increased time and expense. This service means users can upload a digital video file and have it tested and results returned within minutes rather than hours.