harper by Harper's Bazaar

harper by Harper's Bazaar (referred to as "harper") is a supplement to the American women's fashion magazine Harper's Bazaar presented in various physical and digital formats.

History

The supplement was introduced at 8:00 AM on February 9, 2015 by Harper's Bazaar editor in chief Glenda Bailey who describes its initial vision as "a contemporary supplement for young women".[1] It was founded as a resurrection of Junior Bazaar, which Harper's Bazaar had published in the 1940s, according to Harper's Bazaar publisher Carol Smith.[2] According to Folio: Magazine's Michael Rondon, the debut 24-page edition was sponsored by Nordstrom.[3] Initially, the supplementary magazine had a print circulation of 375,000—about half its total paid circulation—and digital distribution of 8.1 million.[3]

Format

In 2015, it was produced quarterly with celebrity guest editors from the fashion world for its first three editions in February (Alexa Chung),[1] April (Rosie Huntington-Whiteley)[4] and August (Emily Ratajkowski).[5] Each initial guest editor also served as the subject of a cover story fashion shoot[6][7][8] as well as the subject a 24-hour day in the life feature.[9][10][11] According to Adweek's Chris O'Shea, the supplement, which will feature a different guest editor with each edition, is a miniature version of the magazine that generates additional revenue by providing a forum for advertisers to promote their wares to "stylish and social millennial women who love to shop".[12] The work is presented as a print insert to Bazaar as well as in a digital media, a social media and shopping media outlet.[2]

Notes
  1. Bailey, Glenda (2015-02-09). "Introducing...harper by Harper's Bazaar". Harper's Bazaar. Retrieved 2015-08-20.
  2. "The 60-second interview: Carol Smith, publisher, Harper's Bazaar". Capital New York. Politico. 2015-02-20. Retrieved 2015-08-20.
  3. Rondon, Michael (2015-02-10). "Harper's Bazaar Launches Targeted Sponsored Supplement". Folio: Magazine. Retrieved 2015-08-20.
  4. Huntington-Whiteley, Rosie (2015-04-13). "Rosie Huntington-Whiteley on harper by Harper's BAZAAR". Harper's Bazaar. Retrieved 2015-08-20.
  5. Brown, Laura (2015-08-18). "Introducing Emily Ratajkowski For harper by Harper's BAZAAR". Harper's Bazaar. Retrieved 2015-08-20.
  6. "Alexa Chung: The harper Fashion Shoot". Harper's Bazaar. 2015-02-10. Retrieved 2015-08-20.
  7. "Rosie Huntington-Whiteley: The harper Fashion Shoot". Harper's Bazaar. 2015-04-13. Retrieved 2015-08-20.
  8. "Emily Ratajkowski for harper: The Fashion Shoot". Harper's Bazaar. 2015-08-18. Retrieved 2015-08-20.
  9. Whitney, Christine (2015-02-10). "24 Hours with Alexa Chung". Harper's Bazaar. Retrieved 2015-08-20.
  10. Brown, Laura (2015-04-13). "24 Hours With Rosie Huntington-Whiteley". Harper's Bazaar. Retrieved 2015-08-20.
  11. Oltuski, Romy (2015-08-18). "24 Hours with Emily Ratajkowski". Harper's Bazaar. Retrieved 2015-08-20.
  12. O'Shea, Chris (2015-02-10). "Harper's Bazaar Launches Shopping Supplement Harper". Adweek. Retrieved 2015-08-20.
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