Hatuey (beer)
Hatuey is a beer from Cuba originally produced in the Modelo Brewery of the Bacardi family.
Type | Beer |
---|---|
Country of origin | Cuba |
Website | www |
History
Hatuey was first brewed in 1927 in Santiago de Cuba. It was the country's first premium beer.[1] Bacardi's Enrique Schueg had hired a German brewer to elaborate the drink.[2] Hatuey was a respected figure within the Baccardi family, Emilio Bacardi had described the Indian chief as "the first martyr to die for Cuba".[3]
Its production grew after the 1948 opening of the Modelo Brewery in Cotorro, Havana.[2] In 1960, Fidel Castro confiscated the Modelo Brewery and the production of Hatuey. The Bacardi family fled the country and abandoned the production of the Hatuey beer.[4]
In 1996, Bacardi revived the Hatuey beer, mainly thanks to the brewmaster Eduardo McCormick who had worked at the Modelo Brewery and had written down everything about the brewery and the recipe after fleeing Cuba in the 1960s.[4] In 1998, Bacardi announced it was turning Hatuey into a specialty beer instead of a Cuban product.[5]
In 2011, Bacardi announced the relaunch of the brand as a microbrew.[6][7] In 2012, the Bacardi family hired a brewmaster to recreate the Hatuey beer.[2] After relaunching in South Florida exclusively, the brand was launched in New York in 2014.[1][8] The professional dancer Camille Arroyo became the brand ambassador.[9]
See also
References
- Bacardi Launches National Distribution of Hatuey, Brewbound.com, 21 November 2014
- Libby McMillan, Hatuey Beer: Cuban Tradition in Florida, 10best.com, 15 June 2012
- Tom Gjelten, Bacardi and the Long Fight for Cuba, Viking, 2008. p.6
- Linda Shrieves, Beer has flavor of Cuba, Orlandosentinel.com, 11 July 1996
- Alina Matas, Bacardi Is Betting Cerveza Hatuey Will Translate Into Specialty Beer, Wsj.com, 6 May 1998
- Bacardi Announces Return Of Cuban Favorite, Beerstreetjournal.com, 22 June 2011
- Lee Klein, Hatuey Beer Returns as a Microbrew, Miaminewtimes.com, 6 December 2011
- Hatuey Beer launches in NYC, Impactolatino.com, 10 December 2014
- Maria Prieto, Hatuey Beer’s ‘Muse’ contest winner introduced as new brand ambassador, Communitynewspapers.com, 12 September 2014