Hean Tat Keh

Hean Tat Keh (simplified Chinese: 郭贤达; traditional Chinese: 郭賢達; pinyin: Guō Xiándá; Pe̍h-ōe-jī: Koeh Hiân-ta̍t) is a professor and chair of the Department of Marketing at the Monash University Faculty of Business and Economics. He is known for his work on services marketing, consumer behavior, brand management, and marketing strategy. In particular, his research on services marketing addresses the limitations of the concepts of service inseparability and service intangibility. Keh has also published on the antecedents and consequences of brand equity. More recently, he has conducted research on sustainable marketing and healthcare marketing. His works have been cited over 9000 times according to Google Scholar.[1]

Hean Tat Keh
Known forServices marketing
consumer behavior
brand management
marketing strategy
Academic background
EducationUniversity of Washington
Hong Kong University of Science and Technology
University of Macau
Doctoral advisorDavid A. Gautschi
Academic work
DisciplineMarketing
InstitutionsMonash University
University of Queensland
Peking University
National University of Singapore
Websitehttps://research.monash.edu/en/persons/hean-tat-keh
The native form of this personal name is Keh Hean Tat. This article uses Western name order when mentioning individuals.
In this Chinese name, the family name is Keh.

Education and career

Keh received his PhD in marketing from the University of Washington, his MBA from the Hong Kong University of Science and Technology, and his BBA (Honours) from the University of Macau.

Keh is currently a full professor and chair of the Department of Marketing at the Monash University Faculty of Business and Economics, the first Asian-Australian to be appointed to this role.[2] Before this, he taught at the UQ Business School, the University of Queensland, the Guanghua School of Management, Peking University, and the NUS Business School. Earlier in his career, he gained corporate experience at The Wharf (Holdings), Hong Kong.[3]

He is currently also an associate editor of the Journal of Business Research[4] and a member of the editorial board of the Australasian Marketing Journal.[5] Keh is an academic advisory board member of the CMO Council.[6]

Major awards
  • ANZMAC Distinguished Marketing Researcher award 2019[7]
  • ANZMAC Distinguished Marketing Educator award 2018[7][8]

Selected publications

Journal articles

Keh has published over 50 journal articles.[9] Based on the Financial Times list of Top 50 journals, Keh has published the following articles:

Books
  • Lovelock, C.; Wirtz, J.; 郭贤达; 陆雄文 (2007). 服务营销（亚洲版·第2 版） (2 ed.). 中国人民大学出版社. ISBN 978-7-300-08303-2.
  • 郭贤达; 蒋炯文 (2006). 战略市场营销—经理人精要指南. 北京大学出版社. ISBN 9787301111246.
  • Lovelock, C.; Wirtz, J.; Keh, Hean Tat; Lu, Xiongwen (2005). Services Marketing in Asia: Managing People, Technology and Strategy, 2nd ed (2 ed.). Prentice-Hall. ISBN 0131275372.
  • Keh, Hean Tat; Chiang, Jeongwen (2004). Strategic Asian Marketing: An Essential Guide for Managers. Prentice-Hall. ISBN 978-9812445650.

References
  1. "Hean Tat KEH (郭贤达)". scholar.google.com. Retrieved 2022-12-31.
  2. "Hean Tat Keh". Monash University.
  3. "Renowned marketing academic joins Monash". Monash University.
  4. "Hean Tat Keh". www.journals.elsevier.com.
  5. "Australasian Marketing Journal". SAGE Journals.
  6. "Members – CMO Council". www.cmocouncil.org.
  7. "ANZMAC Awards". ANZMAC.
  8. "Monash Business School's Department of Marketing shines at 2018 ANZMAC awards". Monash Business School.
  9. ORCID
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