Heinrich Jost

Heinrich Jost (13 October 1889 – 27 September 1948) was a German typographer and graphic designer. He was the art director of the Bauer Type Foundry from 1923 until 1948.

Bauer Bodoni, one of the best-known typefaces designed by Jost

Biography

Jost was born in 1889 to a bookbinder father in Magdeburg, where he attended the Kunstgewerbe- und Handwerkerschule Magdeburg and trained as a bookseller. In 1908 he moved to Munich and began studying book production at the Debschitz-Schule in 1911 under the tutelage of Paul Renner and Emil Preetorius.[1][2] He worked as a freelance type designer from 1914 onwards; his clients included the newspaper Münchner Neueste Nachrichten and other publications.[2][3]

In 1923 Jost was invited by Georg Hartmann[2] to become the art director of the Bauer Type Foundry in Frankfurt am Main.[1] He directed Bauer during its most successful period, until 1948.[3] At Bauer, he oversaw the work of designers such as Paul Renner, Lucian Bernhard and Imre Reiner.[4] Jost personally designed several typefaces for Bauer: Atrax (1926), Bauer Bodoni (1926), and Beton (c. 1931–1936). He also designed Jost Mediaeval for Ludwig & Mayer (1927–1929) and a revival of Fraktur for Monotype (1938).[2] Beton was popular among advertisers, while Bauer Bodoni, which was created as a rival to Morris Fuller Benton's ATF Bodoni, is generally regarded by typographers as the most faithful revival of Giambattista Bodoni's original typeface.[2][3] His other designs include Aeterna (1927) and Georg Hartmann Antiqua (1948).[3]

Jost died in 1948 in Frankfurt am Main.[1] A collection of his work has since been displayed at Klingspor Museum in Offenbach am Main.[4]

References
  1. "Font Designer – Heinrich Jost". Linotype. Retrieved 7 May 2015.
  2. Macmillan, Neil (2006). An A-Z of Type Designers. Yale University Press. p. 116. ISBN 9780300111514.
  3. Beinert, Wolfgang (8 August 2006). "Jost, Heinrich". Typolexicon (in German). Retrieved 7 May 2015.
  4. "Heinrich Jost". MyFonts. Retrieved 7 May 2015.
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