Helluva (producer)

Martin McCurtis (born May 7, 1977), known professionally as Helluva, is an American record producer, rapper, singer, and songwriter from Detroit, Michigan. He is noted for producing the 2016 single "First Day Out" by Tee Grizzley.[1]

Helluva
Birth nameMartin McCurtis
Also known asHelli Hanson
Born (1977-05-07) May 7, 1977
Detroit, Michigan, U.S.
GenresHip hop, R&B
Occupation(s)
  • Record producer
  • rapper
  • singer
  • songwriter
Years active2000–present

Early life

Martin McCurtis was born in Detroit, Michigan and raised on the Southwest side of the city.[1][2]

Career

Helluva began his career as a rap artist and producer for the independent record labels Made West Entertainment and Watchout Entertainment. Early on, he assisted local rappers, and later worked with Akon and Yo Gotti. His son "came up with his famous 'Helluva Made This Beat Baby' drop".[1] He also produced Tee Grizzley and Lil Yachty's single, From the D to the A.[3] In 2018, he produced tracks on Still My Moment and The Pimp Tape .[4] In 2019, Helluva was the musical director for the independent film Out of Bounds, and in 2020, he produced tracks for Megan Thee Stallion's Suga EP.[5]

Influence

Okayplayer wrote, "Helluva is bringing Detroit street rap to the mainstream,"[1] and Detroit Metro Times called Helluva "the musical architect" of "Detroit trap".[6]

References
  1. Sanfiorenzo, Dimas (December 2, 2019). "Helluva is the Producer Bringing Detroit Street Rap to the Forefront [Interview]". Okayplayer. Retrieved December 25, 2019.
  2. Schofield, Alma (October 24, 2019). "Helluva Talks Detroit's Come Up, Tee Grizzley & How Haters Inspired "First Day Out"". HipHopDX. Retrieved December 25, 2019.
  3. Ivey, Justin (March 16, 2017). "Tee Grizzley and Lil Yachty Team Up For "From the D to the A"". XXL. Retrieved December 25, 2019.
  4. "Helluva Beats". AllMusic. Retrieved December 25, 2019.
  5. Suga, retrieved 2020-03-06
  6. Davison, Kahn Santori (November 7, 2018). "For Detroit producer Helluva, making beats is a tale of redemption". Detroit Metro Times. Retrieved December 25, 2019.
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