Hemmets Veckotidning

Hemmets Veckotidning (Swedish: The Home Weekly Magazine) is a weekly family magazine published in Malmö, Sweden. Founded in 1929, it is one of the oldest magazines in the country.

Hemmets Veckotidning
CategoriesWomen's magazine
FrequencyWeekly
PublisherAller Förlag AB
FounderVitus and Paula Petersson
Founded1929
CompanyAller Media
CountrySweden
Based inMalmö
LanguageSwedish
WebsiteHemmets Veckotidning
ISSN0345-4630
OCLC225843076

History and profile

Hemmets Veckotidning was founded in Malmö in 1929.[1][2] The founders were Vitus and Paula Petersson.[3] The magazine is part of Aller Media and is published by Aller Förlag AB on a weekly basis.[1][4] The company acquired the magazine in 1983.[5] Its headquarters is in Malmö,[1] but it was formerly based in Helsingborg.[6]

Hemmets Veckotidning targets women aged between 25–59 years.[6] It features articles on cooking, baking, crafts, fashion, beauty, and interior decoration.[6] Ulla Cocke was the long-term editor-in-chief of Hemmets Veckotidning.[7] Kurt Ekenberger was among its regular contributors.[8] The magazine is also distributed in other Scandinavian countries.[8]

Circulation

Hemmets Veckotidning enjoyed the peak circulation of 455,000 copies both in 1957 and in 1958.[3] It sold 211,500 copies in 2007 and became the third largest magazine in Sweden.[9] It was the third best-selling magazine in Scandinavian countries with a circulation of 182,300 copies in 2013.[10]

References
  1. The Europa World Year: Kazakhstan - Zimbabwe. Vol. 2. London; New York: Europa Publications. 2004. p. 4022. ISBN 978-1-85743-255-8.
  2. "Tidskrifter Magazines". Foreignlegion (in Swedish). Retrieved 14 January 2017.
  3. Karl Erik Gustafsson; Per Rydén (2010). A History of the Press in Sweden. Gothenburg: Nordicom. ISBN 978-91-86523-08-4.
  4. A. Wilson; et al., eds. (2012). "Sweden". Medium Companies of Europe 1991-92. Vol. 3. London: Graham & Trotman. p. 145. ISBN 978-94-011-3012-7.
  5. "Carl Allers Etablissement A/S". Reference for Business. Retrieved 14 January 2017.
  6. "Factsheet. Hemmets Veckotidning". Publicitas. Retrieved 14 January 2017.
  7. Elizabeth Sleeman, ed. (2001). The International Who's Who of Women 2002 (3rd ed.). London; New York: Europa Publications. p. 109. ISBN 978-1-85743-122-3.
  8. "The Rotarian". The Rotarian. Rotary International: 51. February 1964. ISSN 0035-838X.
  9. Eva Harrie, ed. (2009). The Nordic Media Market (PDF). Gothenburg: Nordicom.
  10. "Consumer magazines: Top ten titles in the Nordic countries 2013". Nordicom. Retrieved 14 January 2017.
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