Herschel Supply Co.

Herschel Supply Co. is a Canadian company selling hipster retro backpacks and accessories.[1] The company was founded in 2009 by Lyndon and Jamie Cormack and is based in Vancouver, British Columbia, Canada.

Herschel Supply Co.
IndustryFashion
Founded2009
FounderLyndon Cormack and Jamie Cormack
HeadquartersVancouver, BC
Websitewww.herschel.com
A Herschel backpack (2013)

Herschel manufactures its products in 15 factories in China.[2][3] They comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders great grandparents settled.[4]

Herschel's first store in Canada opened in Vancouver's Gastown in 2018.[5][6] Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris.[5] Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."[4]

References
  1. McMahon, Mark (2019-08-05). "Why Herschel Supply is the king of the hipster-retro backpack". Esquire Middle East. Retrieved 2019-10-28.
  2. Urstadt, Bryant (14 May 2015). "The Manufactured Nostalgia Behind the Herschel Backpack". Bloomberg. Retrieved 2020-08-24.
  3. Neocha (2017-09-20). "Herschel Supply's China Debut". Medium. Retrieved 2020-08-29.
  4. Deshpande, Jay (2 September 2016). "How Herschel Happened". Slate. Retrieved 2 September 2016.
  5. "Herschel Vancouver store finally set to open in Gastown | Venture". 24 March 2016.
  6. "Herschel Supply Co. confirms opening of brick-and-mortar store in Vancouver". Georgia Straight Vancouver's News & Entertainment Weekly. 2017-07-06. Retrieved 2017-09-26.
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