Hershey's Miniatures

Hershey's Miniatures were first introduced as an assortment in 1939, featuring the five most popular Hershey candy bars of the period: Hershey bars, Krackel bars, Mr. Goodbars, Bitter-Sweet now called Hershey's Special Dark, and a fifth-bar, Hershey's Nougat-Almond. Also promoted as a full-size bar at that time, Hershey's Nougat-Almond was later discontinued in 1942 due to wartime restrictions and was no longer included in Hershey's Miniatures assortments.[1] The Hershey's Miniatures product assortment currently contains traditional Hershey bars, Mr. Goodbar, Hershey's Special Dark, and Krackel bars.[2]

Sugar, Chocolate, Cocoa Butter, Peanuts, Milk, Nonfat Milk, Milk Fat, Rice Flour, Contains 2% or Less of: Cocoa Processed With Alkali, Lecithin, PGPR (EMULSIFIER), Lactose, Salt, Malt, Extract, Monoglycerides, Natural Flavor, Artificial Flavor[3]

Each Miniature weighs roughly 8.6g and contains 42 calories.[4]

There have been a number of Hershey's Miniature product variations introduced by the company. In November 2004, a line extension called Hershey's Miniatures Nut Lovers featuring four kinds of chocolate paired with four varieties of nuts was introduced. Also in December 2004 a Special Dark miniatures bag was introduced with three different Special Dark miniature bars.[5] Earlier in 2004, Hershey entered into a multi-year endorsement arrangement with popular singer/actress Thalia which included La Dulceria Thalia Hershey's Miniatures, a cookie and candy assortment.[6] Television commercials from that partnership included the pop star eating Hershey Kisses, Jolly Ranchers and Hershey Miniatures.[7]

In 2014, a Hershey Miniature bars label design change would save approximately 270,000 pounds of paper per year, equal to about 2,000 trees.[8] In 2016, the Hershey Miniature Assortment was brought to market in a special patriotic red, white and blue bag.[9]