Hey (email service)

HEY is a premium email service launched by Basecamp in June 2020.[1][2][3][4] The service may be accessed through the HEY website and through apps for macOS, Windows, Linux, Android and iOS.[5][6] Due to the service's vertical integration, a HEY mailbox cannot be incorporated into other email services or stand-alone email clients.[7]

Around the time of HEY's launch, a stand-off between Basecamp and Apple Inc. over Apple's policy on in-app purchases in apps hosted by its App Store was the cause of significant media attention upon Apple's policies.[8][9][10][11]

Features
  • An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again[6]
  • Blocks tracking pixels (called a spy tracker in the apps) and informs the user if an email includes tracking[6]
  • A single place showing all attachments that have been received, regardless of sender[6]

See also

References
  1. Chen, Brian X. (June 17, 2020). "Tackling the Unsolvable Problem: The Bottomless Email Inbox". The New York Times. ISSN 0362-4331. Retrieved June 26, 2020.
  2. Aten, Jason (June 25, 2020). "Basecamp's Controversial New Hey App Actually Makes Email Productive Again". Inc.com. Retrieved June 26, 2020.
  3. Newton, Casey (June 15, 2020). "Hey is a wildly opinionated new email service from the makers of Basecamp". The Verge. Retrieved June 26, 2020.
  4. Harris, Ainsley (June 15, 2020). "Meet the Big Tech critic behind Hey, Basecamp's radical new email platform". Fast Company. Retrieved June 26, 2020.
  5. "Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app". The Register. Retrieved June 26, 2020.
  6. Aten, Jason (June 25, 2020). "How Basecamp's Controversial Hey App Makes Email Productive Again". Inc.com. Retrieved June 27, 2020.
  7. "Basecamp launches Hey, a hosted email service for neat freaks". TechCrunch. June 16, 2020. Retrieved June 26, 2020.
  8. "Apple Threatens to Move Basecamp's New Email App to Trash". Wired. ISSN 1059-1028. Retrieved June 26, 2020.
  9. "Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier". The Register. Retrieved June 26, 2020.
  10. Gartenberg, Chaim (June 25, 2020). "Hey opens its email service to everyone as Apple approves its app for good". The Verge. Retrieved June 26, 2020.
  11. Keane, Sean. "Apple gives thumbs up to Hey email app after update rejection". CNET. Retrieved June 26, 2020.
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