Hidden Treasures (cereal)

Hidden Treasures was a short-lived breakfast cereal by General Mills.[1] Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To emphasize the treasure hunt dynamic, some pieces had no icing filling and were hollow. Pieces with a seam very close to the edge had a grape filling, off-center seams had orange, and directly center seams had cherry. Hidden Treasures was discontinued by 1995.[2][3]

Box art after redesign
Box art from the 1993 launch

Mascot

Since Hidden Treasures was so short-lived, only two commercials were made for it. A temporary mascot was made for the first commercial, a robot named H.T. – H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired.[4]

See also

References
  1. "Signing into eresources, The University of Sydney Library". login.ezproxy2.library.usyd.edu.au. Retrieved 2020-09-26.
  2. G, Dan (2015-08-17). "Special: Cereal Time with Gabe Fonseca — Hidden Treasures Cereal". Cerealously. Retrieved 2021-06-13.
  3. "Hidden Treasures Cereal | MrBreakfast.com". www.mrbreakfast.com. Retrieved 2021-06-13.
  4. "Hidden Treasures Cereal | MrBreakfast.com". www.mrbreakfast.com. Retrieved 2021-06-13.
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