947 (radio station)

947 (formerly 94.7 Highveld Stereo) is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.

947
Broadcast areaGauteng (Terrestrial FM)
Africa (DStv Channel 879)
Frequency94.7 MHz
Programming
FormatContemporary
Ownership
OwnerPrimedia (private)
94.5 Kfm Radio 702 CapeTalk
History
First air date
1 September 1964
Links
Webcast[rtmp://196.33.130.79/highveld/highveld.stream Live stream] (RTMP)
Websitehttp://www.947.co.za

History

The station first went on the air on 1 September 1964,[1] as the first SABC regional FM service, Radio Highveld. At that time the station broadcast hourly news bulletins and easy listening music. In September 1996 the SABC sold Radio Highveld to private enterprise.[2]

Today this station, along with a number of other radio stations in South Africa, is owned by Primedia.

On 1 September 2014 the station decided to drop the logo that they have been using for over a decade. The station is also no longer known as Highveld Stereo as the name changed to being just 947.

According to the latest BRC RAM figures shows that 947 has crossed the milestone of 1 million listeners per week. The survey indicated that 947 has 1,055,000 listeners, up from 704,000 year-on-year – a huge leap and one that makes 947 the biggest regional station in Gauteng.

Format and Programming

According to SAARF, 947 (formerly 94.7 Highveld Stereo) is ranked as South Africa's 15th most listened to radio station, with an average weekly listenership of 1.2 million people.[3]

The target listener demographic is aimed at 25- to 40-year-olds, and as such the station tends to play contemporary "soft" rock, and current pop hits, but has moved away from playing the classic hits, which was consistent with their format up until a programming overhaul in 2010.

947 plays South African Music that record companies push, although the station has refused on many occasions to play any Afrikaans music. Other services to listeners include news bulletins and traffic reports for Johannesburg and Pretoria, although the frequency of these reports have often been criticised by listeners as being too frequent and annoying.

Breakfast Show History

The Rude Awakening

Once Radio Highveld was sold by the SABC, The "Rude Awakening" took over from the Mike Mills Show as the station's breakfast show. The show ran from 1997 to 2010 and featured Jeremy Mansfield as the anchor host, supported by (among others) Sam Cowan, Paul Rotherham, Graeme Joffe, Harry Sideroppolis, and Darren Simpson. In July 2010 Mansfield was stated that "The show needs to move forward and I don't see a role for myself in the new product offering. Management and the board have asked if I would assist with off air initiatives, which I am happy to do for the foreseeable future.".[4] The format of the new breakfast show remained largely unchanged with the rest of the original team remaining as is.

The Breakfast Xpress

On 2 August 2010 the station revamped the morning show by renaming it Breakfast Xpress[5] and appointing Darren Simpson as the new front-man in place of Jeremy Mansfield. The show has been criticised for its childish nature, unprofessionalism, and poor production.[6] The show became infamous for Whackhead's pranks which aired daily on the show. In 2017, Simpson announced that he would be leaving the breakfast show in order to spend more time with his family, but that he would nonetheless still host the station's drive-time show.[7] This left listeners feeling confused and betrayed when they discovered that Simpson was to be the new host of sister station KFM's Breakfast Show and stepping away from the afternoon drive show on 947.[8]

947 Breakfast Club

On 2 March 2017 it was announced that Anele Mdoda will be taking over the Breakfast show from 3 April 2017 with her existing crew – Alex Caige, Thembekile Mrototo, and Cindy Poluta – they welcomed a brand new member to the team: Frankie du Toit.[9]

Anele and The Club

In November 2020, 947 announced that its morning drive show has rebranded to Anele and the Club on 947. The station has also announced that the programme's new pay-off line is 'Joburg's Most Fun Breakfast Show'.[10]

Breakfast with Thando

In early 2022, 947 introduced Breakfast with Thando, featuring Thando Thabete, a drive presenter for 947. She is a temporary stand-in after main host of Anele and the Club, Anele Mdoda, announced a 2-mouth hiatus from the station. The time slot remains the traditional 6-9 A.M.

Zuma vs. Highveld

In response to Darren Simpson's parody of South African Deputy President Jacob Zuma's ongoing rape trial of 2006 –for which Zuma was acquitted– Zuma filed a defamation lawsuit on 30 June 2006, for the sum of R 5 million.[11][12] Zuma originally filed for R 2 million, but this was upped when Highveld Stereo re-broadcast the allegedly offensive skit.

702 and 94.7 vs. Forum of Black Journalists

In early 2008 Highveld together with their sister station Radio 702 submitted a complaint to the South African Human Rights Commission after the Forum of Black Journalists refused white journalists entry to a lunch with ANC President Jacob Zuma.[13]

Broadcast time

Listenership figures
Estimated Listenership[15]
7 Day Ave. Mon-Fri
Feb 2013 1 380 000 708 000
Dec 2012 1 354 000 679 000
Oct 2012 1 421 000 717 000
Aug 2012 1 522 000 776 000
Jun 2012 1 450 000 736 000

See also

References
  1. "MediaLibrary's History of SA Media...Media Sector...Broadcast". IBIS Media Data Services (Pty) Ltd. Archived from the original on 8 June 2008. Retrieved 19 November 2008.
  2. Alexander, Mary. "South Africa's radio stations". SAinfo. Archived from the original on 17 October 2008. Retrieved 19 November 2008.
  3. "Archived copy" (PDF). Archived from the original (PDF) on 13 October 2017. Retrieved 24 November 2017.{{cite web}}: CS1 maint: archived copy as title (link)
  4. "The Media Online - News and Analysis of the Media Industry - General: Themediaonline, the media, mediaonline, media watchdog, the media online, news in south african media, local news and newspapers, breaking news, media planning, media readership, media industry trends, Media planning advice , news radio media, media jobs, trends of the media industry, touchline, media industry south africa, media industry, media news, media analysis, Media industry news south africa, media magazine, media, Media industry jobs, free discussion forums, free bulletin board, ezine articles, media south africa, Leading media news south africa, direct marketing news, local news, latest news, news media bias, news media personalities, advertising media planning, news & media, media forums, media magazines, media news group, new media magazine, news and media, news articles, news media, news media advertising, articles, media discussion, media discussion forums, media discussion groups, ABCs, advertising spend, AMPS, ANC media tribunal, articles, Broadcasting Act, defamation, digital Film and Publications Act , Jeremy Mansfield hangs up morning mic - General". 41.215.233.179:8080. Archived from the original on 5 July 2011. Retrieved 22 May 2022.
  5. "Whackhead has own breakfast menu". News24. 29 July 2010. Retrieved 29 May 2019.
  6. "My Christmas Wish". News24. 26 November 2010. Retrieved 29 May 2019.
  7. "Anele and Whackhead switch spots on 947". Channel. 9 February 2017. Retrieved 29 May 2019.
  8. "KFM line-up shuffle shocks". Channel. 19 May 2017. Retrieved 29 May 2019.
  9. "After 14 years Darren Simpson leaves 947 to focus on KFM". Channel. 4 December 2017. Retrieved 29 May 2019.
  10. "Anele and The Club on 947 announce a rebrand". Media Update. Retrieved 24 January 2021.
  11. "Zuma to sue SA media for libel". BBC. 4 July 2006. Retrieved 19 November 2008.
  12. Swart, Werner (3 July 2006). "Zuma sues media". The Citizen. Archived from the original on 9 January 2008. Retrieved 19 November 2008.
  13. "In respect of its public hearing relating to the Forum of Black Journalists and the issue of exclusive organisations" (PDF). Primedia Broadcasting. 2008. Archived from the original (PDF) on 19 July 2011. Retrieved 19 November 2008.
  14. The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 23 May 2013.
  15. SAARF RAMS (Presentations)

26.102123°S 28.056134°E / -26.102123; 28.056134

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