Bloomreach

Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems.[1] The company, founded in 2009 by Raj De Datta and Ashutosh Garg, is headquartered in Mountain View, California.

Bloomreach
Industrymarketing automation; software
Founded2009
FounderRaj De Datta, Ashutosh Garg
Websitehttps://www.bloomreach.com/en

History

Bloomreach was founded in 2009 in Mountain View, California by Raj De Datta and Ashutosh Garg.

In 2012, it launched its first product, an SEO-focused tool.[2]

The company focused on products centered around site search, which later evolved to include additional tools for merchandisers, such as product recommendations.[3]

In 2013, the company brought big-data content optimization SaaS to the small screen to add smart product recommendations, predictive search, a trending section and cross-device personalization to the mobile presence.[4] Bloomreach also launched in EMEA under Manley, later naming Michael Schirrmacher as Managing Director.

In 2016, Bloomreach acquired Hippo CMS, an open-source Web Content Management company, creating a digital experience platform that combines content, search, and merchandising.[5], adding Hippo CEO, Jeroen Verberg, to the Bloomreach board.

In 2021, Bloomreach acquired Exponea, a customer data and experience platform that combined marketing, merchandising, and content.[6][7] The same year, the company announced $150 million investment from Sixth Street Growth being valued at $900 million.[8]

In 2022, Bloomreach announced $175 million in fresh funding, more than doubling its valuation to $2.2 billion.[9]

Operations

The company’s products are Bloomreach Engagement, Bloomreach Discovery, and Bloomreach Content. Bloomreach Engagement is a marketing automation software for building and personalizing email campaigns, SMS messaging, mobile app experiences and other marketing channels.[10] Bloomreach Discovery is a product discovery software that uses AI and machine learning to provide more relevant search results and product recommendations. Bloomreach Content is a headless content management system (CMS) that allows the creation and management of content for websites.

The company has 850 employees and serves 850 brands including Albertsons, Bosch, Puma,[11] FC Bayern München, MandM Direct, and Marks & Spencer.[12][13]

Awards

In 2022, Bloomreach was named to the Inc. 5000 Fastest Growing Private Companies in America and the Best In Business honoree.[14]

The company received the MarTech Breakthrough Award for Best Overall Marketing Automation Platform.[15]

The company also holds a number of distinctions from technology analysts and review platforms, including Forrester, Gartner, and G2.

References
  1. Shrivastava, Rashi. "Bloomreach Hits $2.2 Billion Valuation On Its Way To A 'Post-Cookie' World". Forbes. Retrieved 2023-05-02.
  2. "BloomReach launches to get content found via search". VatorNews. 2012-02-22. Retrieved 2023-05-02.
  3. "BloomReach launches to get content found via search". VatorNews. 2012-02-22. Retrieved 2023-05-02.
  4. Constine, Josh (2013-07-15). "BloomReach Harnesses Big Data And Machine Learning To Personalize Any Mobile App". TechCrunch. Retrieved 2023-05-02.
  5. Miller, Ron (2016-10-26). "BloomReach shoots for more complete digital experience with Hippo acquisition". TechCrunch. Retrieved 2023-05-02.
  6. FinSMEs (2021-01-27). "Bloomreach Acquires Exponea; Raises $150M". FinSMEs. Retrieved 2023-05-02.
  7. Hall, Christine (2022-02-23). "Bloomreach, now valued at $2.2B, continues to plant seeds of customer personalization". TechCrunch. Retrieved 2023-05-02.
  8. Miller, Ron (2021-01-26). "Bloomreach raises $150M on $900M valuation and acquires Exponea". TechCrunch. Retrieved 2023-05-02.
  9. Shrivastava, Rashi. "Bloomreach Hits $2.2 Billion Valuation On Its Way To A 'Post-Cookie' World". Forbes. Retrieved 2023-05-02.
  10. Kotapalli, Srikant (2022-02-16). "5 best Customer Data Platform companies on G2". Insider. Retrieved 2023-05-02.
  11. Shrivastava, Rashi. "Bloomreach Hits $2.2 Billion Valuation On Its Way To A 'Post-Cookie' World". Forbes. Retrieved 2023-05-02.
  12. "Martech Interview with Xun Wang, CTO, Bloomreach | MarTech Cube". 2022-11-22. Retrieved 2023-05-02.
  13. "MandM Direct taps Bloomreach Engagement marketing solution". Retail Technology Innovation Hub. Retrieved 2023-05-02.
  14. "Bloomreach Named to 2022 Inc. 5000 List of America's Fastest-Growing Private Companies". markets.businessinsider.com. Retrieved 2023-05-02.
  15. "2022 Winners". MarTech Breakthrough Awards. Retrieved 2023-05-02.
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