Hits FM (Nepal)

Hits FM (Nepali: हिट्स एफएम) is a radio station based in Kathmandu, Nepal. It is a subsidiary of Hits Nepal Pvt. Ltd., which was established in January 1996. It went on air in April 1996 and is currently available 24 hours a day on 91.2 MHz. Its philosophy is to hire presenters who are "fresh" - thus ensuring originality and also the ability to shape the presenters in accordance to overall goals and objectives of Hits Nepal Pvt. Ltd.[1]

Hits FM
Broadcast areaNational
Frequency91.2 FM
BrandingHits FM 91.2
Ownership
OwnerHits Nepal Pvt. Ltd.
History
First air date
1996
Links
Websitewww.hitsfm.com.np

Hits FM maintains a weekly music chart. The most followed charts are Hits Xpress (Bollywood songs), Megatops Chart (English songs), and Hits Countdown (Nepali songs).[2]

It is one of the most listened-to FM stations in the country, with one of the highest-rated shows. It is ranked among the top 40 radio stations in the World (Asia, Africa, Australia, South America) by UK and Irish Radio Stations broadcasting on the Internet.[3]

History

Hits FM was established by its parent company Hits Nepal Pvt. Ltd with the vision -"To become the best form of entertainment media in Nepal".[4] Hits FM began its operation in April 1996, in their permanent office based in New Baneshwor, Kathmandu. Hits FM has completed 24 years in the Nepalese Music Sector as a quality music provider in digital media.

Radio presenters

Hits FM currently has more than 40 radio presenters. A few of the notable radio presenters of Hits FM are: Mandira Dhungel, Kala Subba, Bipra Acharya, Supriya Pradhan, Arjun Ghimire, and Binu Khadga.[5]

Annual Hits FM Music Awards

Hits FM began awarding artists of Nepali Music Industry since 1998. It is one of the prestigious Music of Nepal awards, along with Image FM Music Awards, in Nepali music industry.[6] Nepali musicians like Nima Rumba, 1974 AD, Nabin K Bhattarai, Yash Kumar, Robin and the New Revolution have been awarded numerous times for their contribution in Nepali Music Industry.

Genres

Hits FM airs various English, Hindi, Nepali songs in major regions of Nepal. The genres of music played by the station are;[7]

  • Pop
  • Classic Rock
  • Modern Rock
  • Jazz
  • Blues
  • Rap/ Reggae/ Hip Hop/ Dance
  • Nepali pop, rock, modern, film soundtracks, folk, bhajans, classics
  • Hindi Pop, Film Soundtracks, ghazals, bhajans
  • Eastern Classical Music (Instrumental)

The commercial advertisements in Hits FM are rated according to peak listening time. It is rated in five different categories, namely; Diamond, Platinum, Gold, Silver and Brass.[8]

See also

References
  1. "Cyber Sansar article on Hits FM 91.2". Cyber Sansar. Retrieved 2011-12-16.
  2. "Hits FM Nationwide Music Chart". Hits FM. Archived from the original on 2011-12-05. Retrieved 2011-12-16.
  3. "Top radio stations worldwide". Radio Feeds UK.
  4. "Hits FM Establishment". Hits FM. Archived from the original on 2012-01-04. Retrieved 2011-12-16.
  5. "Radio Presenters associated with Hits FM". Hits FM. Archived from the original on 2011-12-29. Retrieved 2011-12-18.
  6. "Hits FMM Award 2068 BS(2012)Nominations". Hits FM. Archived from the original on 2011-12-01. Retrieved 2011-12-16.
  7. "Hits FM Music Genres". Hits FM. Archived from the original on 2012-01-04. Retrieved 2011-12-16.
  8. "Commercial Advertisement Rates & Policies". Hits FM. Archived from the original on 2012-04-26. Retrieved 2011-12-16.

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