Hokonui (radio station)

The Country (previously The Farming Show) with Jamie Mackay airs from midday to 1 pm weekdays and is presented and produced in Dunedin. The Country can be also heard on Newstalk ZB in all markets except Auckland and on Gold AM. The show was first started in 1994 coinciding with the launch of Hokonui Gold and was originally a 20-minute weekday show called "Farming Today."[2] While the show could previously be heard online as well as on Hokonui Gold, programming was extended to selected Newstalk ZB and Radio Sport stations in 2004. The show was originally produced from the Hokonui Gold Gore studios but was moved to Dunedin in 2009 after Jamie Mackay relocated to Dunedin. A second Southland-focused rural programme, the Muster, presented by Andy Thompson, can be heard exclusively on Hokonui's Southland and South Otago stations.

In 2009, the Broadcasting Standards Authority rejected a complaint about a discussion of vegetarianism advocate Lord Johan Steyn in which MacKay called the Lord a "pommy git". The authority ruled the term pommy was "unlikely to offend, insult or intimidate" and the expression pommy git was not derogatory.[3] Australian cricketer Peter Gardiner was found guilty of racism by the Western Australian Cricket Association for using the same term four years earlier,[4] but the Australian Human Rights and Equal Opportunity Commission no longer considered the term offensive.[3] The decision sparked a public discussion about profanity and racial terminology.[5]

In 2013, the authority upheld a complaint against MacKay for naming a Queenstown bar, and criticising both the venue and its staff.[6] It found McKay and his companions been refused service at a Queenstown bar due to "intoxication and aggressive behaviour", and McKay had then gone to make on-air comments which were unfair, vengeful and personally motivated.[7] The National Business Review compared the case to that of National Party MP Aaron Gilmore, who resigned over controversial comments he made to a Hanmer Springs waiter.[8] However, McKay said he had a different understanding of events.[9] He made a formal apology to the business,[10] and was not penalised for his comments.[11]

The Southland Hokonui station is the original station, based on the Main Street of Gore. The majority of the programming on the station previously originated from this studio however in more recent years some announcing originates from the NZME studios in Invercargill, Dunedin, Christchurch, Wellington and Ashburton.

In May 2012 Hokonui Gold simply became Hokonui. This was part of a rebrand exercise which included new station imaging, logo along with a shift to a contemporary country music format. The format change was not well received by many listeners and by July the format was reverted to an adult contemporary format.[12] Hokonui Southland can also be listened to online 24/7 on iHeart Radio.

As part of the changes Hokonui Gold's sister station Radio Clutha was also rebranded to Hokonui 91.3 but retained its breakfast show. Radio Clutha itself used to receive its programming outside of breakfast from Hokonui Gold but retained its own continuity and commercials. The station today continues to produce its own local continuity, weather forecasts and News bulletins are fed through from Newstalk ZB. In 2013 the South Otago breakfast was dropped and replaced with the Gore-based breakfast show.

Hokonui was expanded into Ashburton in July 2014 broadcasting on 92.5FM and 96.5FM. This station was originally a local station known as 3ZE and later became part of the Classic Hits network as Classic Hits 92.5. Local programming was reduced to a local breakfast show in the 1990s and for much of the 2000s this show was presented by Phill Hooper. In April 2014 all Classic Hits stations were rebranded as The Hits and in most markets the local breakfast presenter was moved to a daytime 9am - 3pm timeslot. The rebrand of Ashburton's Classic Hits 92.5 to The Hits was not received well by local Ashburton listeners both with a change in music format and the loss of a local breakfast show. In July 2014 a decision was made to launch Hokonui into the Ashburton market replacing The Hits on 92.5FM, local announcer Phill Hooper became the local breakfast announcer with the Hokonui station. The Hits remain in Ashburton on 89.3FM with no local programming. Hokonui Ashburton can also be listened to online 24/7 on iHeart Radio.

Hokonui began broadcasting in Hāwera in April 2015 on 88.2FM and 1557AM and closed down in December 2020. The 1557AM frequency previously broadcast NZME's network station Coast which featured a local breakfast show hosted by Bryan Vickery from their Hāwera studios. As part of Hokonui's launch in the area, Bryan Vickery moved to provide the breakfast show as part of the new station. Additionally, Hokonui used to broadcast in New Plymouth and Stratford on local FM frequencies. Hokonui Taranaki could also have been listened to online 24/7 on iHeart Radio.