Hollywood Life

Hollywood Life is an American digital media brand launched in 2009 by magazine editor Bonnie Fuller. The site covers celebrity, fashion, beauty, women issues, and entertainment news. It also airs award shows and other pop culture events.[2]

Hollywood Life
Type of site
Popular culture, news
Available inEnglish
OwnerBonnie Fuller
EditorsBonnie Fuller (Editor-in-chief)
Dina Sartore-Bodo (Managing editor)[1]
URLhollywoodlife.com
CommercialYes
Launched2009 (2009)
Current statusActive

History

Hollywood Life was launched in 2009 as part of Penske Media Corporation by magazine editor Bonnie Fuller, who is the former editor of the magazines Cosmopolitan, Glamour, and Us Weekly.[3] It began as a placeholder website and YouTube channel to cover news related to Hollywood.[4]

The website began airing a weekly podcast in January 2015, hosted by editor-in-chief Bonnie Fuller, which includes discussion, debate, celebrity interviews and exclusives on celebrity news.[5][6] In June 2015, Hollywood Life and New York City television station WPIX (then owned by Tribune Broadcasting) announced a content and cross-promotional partnership across all platforms. As part of the collaboration, Hollywood Life now provides WPIX with entertainment content on-air during the station's newscasts and on its website, PIX11.com.[2]

By 2016, the site received between 20 and 35 million unique monthly visitors, publishing 650 posts per week with 70 percent of its audience coming from mobile.[4] The site launched an annual Beauty Awards in 2018[7] and Fitness & Wellness Awards in 2019.[8] It also has a GenNext Award given to women who have made accomplishments in their respective careers.[9]

In 2021, Fuller purchased full ownership of the brand back from Penske Media.[10]

Hollywood Style Awards

Since 2003, Hollywood Life has hosted the Hollywood Style Awards, to recognize "style contributions to the Hollywood aesthetic scene."[11][12][13]

The 2009 Hollywood Style Awards honored winners such as Selena Gomez, Kim Kardashian, Nina Dobrev, and Paul Wesley. Selena Gomez won the "Style Ingenue" award, Kim Kardashian won the "Style Siren" award, and Nina Dobrev and Paul Wesley won the peoples choice award for "Hottest New Couple This Fall".

References
  1. Steigrad, Alexandra (6 November 2014). "HollywoodLife.com Names Dina Sartore-Bodo Managing Editor". WWD. Retrieved 17 December 2020.
  2. "PIX11 Announces Content Partnership with HollywoodLife.com". 13 July 2018. Archived from the original on 9 September 2018. Retrieved 16 December 2020.
  3. Launder, William. "Bonnie Fuller Starts to Trend". Wall Street Journal. ISSN 0099-9660. Retrieved 2015-08-20.
  4. Pathak, Shareen (4 November 2016). "Hollywood Life's Bonnie Fuller on life after magazines". Digiday. Retrieved 16 December 2020.
  5. "L.A. Launch List: Jan. 9". Los Angeles Business Journal. 9 January 2015. Retrieved 2015-08-20.
  6. Fuller, Bonnie. "Hollywoodlife". podcastone.com. Retrieved 17 November 2016.
  7. Ilchi, Layla (6 May 2018). "HollywoodLife.com Unveils First Beauty Awards". WWD. Retrieved 17 December 2020.
  8. Larrabee-Zayas, Dory (25 February 2019). "Introducing The HollywoodLife Fitness &Health Awards: When & Where You Can SeeThe Winners". HollywoodLife. Retrieved 17 December 2020.
  9. Stagnitta, Ali (6 September 2018). "HollywoodLife Announces First EverGenNext Award Honorees, In PartnershipWith Forbes & She Runs It". HollywoodLife. Retrieved 17 December 2020.
  10. Kelly, Keith J. (21 January 2021). "Bonnie Fuller buys Hollywood Life from Penske Media". New York Post. Retrieved 28 January 2021.
  11. Pina, Keri (October 13, 2008). "Hollywood Life's 5th Annual Hollywood Style Awards". Racked LA. Retrieved Nov 8, 2021.
  12. "2010 Hollywood Style Awards: Cory Monteith & Jayma Mays Talk". Access Hollywood. Archived from the original on April 7, 2013. Retrieved July 15, 2013.
  13. "Hollywood Style Awards". CBS News. October 12, 2009. Retrieved Nov 8, 2021.
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