Home page

A home page (or homepage) is the main web page of a website.[1] The term may also refer to the start page shown in a web browser when the application first opens.[2] Usually, the home page is located at the root of the website's domain or subdomain. For example, if the domain is example.com, the home page is likely located at www.example.com/.

For the English Wikipedia's home page, see Main Page. For main screens on devices, see Home screen. For other uses, see Home page (disambiguation).
"Start page" redirects here. For the Windows GUI element, see Start menu. For the search engine, see Startpage.com.
A home page of Wikipedia (in 2023) is displayed in a web browser. The small house-shaped button in the upper left is for the browser's start page.

Function

A home page is the primary web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors.[3] In some cases, the home page is a site directory, particularly when a website has multiple home pages.

Good home page design is usually a high priority for a website;[4] for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles.[5][6] According to Homepage Usability, the homepage is the "most important page on any website" and receives the most views of any page.[7] A poorly designed home page can overwhelm and deter visitors from the site.[6] One important use of home pages is communicating the identity and value of a company.[8]

Elements

A homepage is oftentimes designed to catch attention, and as such, important elements are positioned at the top in a strict hierarchy of importance.[9] Curating which content to display on a homepage, as to not overwhelm visitors, is important to a well-designed page.[10]

Hero image

One of the commonly found aspects of a homepage is a hero image, a large eye-catching banner image often containing a photograph or drawing depicting the webpage owner's values, services, etc. as a message.[11][12] Hero images are immediately visible above the fold, without scrolling the page down.[13] A hero image may have several complementary elements as an overlay, such as the website's logo, a call to action, and a brief description.

  • A website with a wide hero image.
    A website with a wide hero image.
  • Homepage featuring a prominent hero image with logo and description overlaid.
    Homepage featuring a prominent hero image with logo and description overlaid.
  • A biographical website with a full-sized image.
    A biographical website with a full-sized image.

A descendant of the hero image is a carousel, also known as a slider. It is a slideshow-like element of the homepage with multiple images rotating every few seconds.[14] Carousels are frequently accompanied by dots and buttons in order to select different images.[15] Carousels are generally made using JavaScript but can also be made through CSS animations.[16] In 2013, carousels were a popular element of a homepage, with 52% of top e-commerce websites using the design feature. However, in 2016 only 32% of websites used one.[17]

Image of an online shop's homepage showing a carousel with left/right icons

See also
Wikimedia Commons has media related to Home pages.

References
  1. "What is a Home Page? – Definition from Techopedia". Techopedia.com. Retrieved 2022-08-10.
  2. "Start page". TheFreeDictionary.com. Retrieved 2022-08-10.
  3. Nielsen 2002a, p. 7.
  4. Nielsen, Jakob (12 May 2002b). "Top 10 Guidelines for Homepage Usability". nngroup.com. Retrieved 4 September 2014.
  5. Kalbach 2007, p. 106.
  6. Nielsen 2002a, p. 3.
  7. Nielsen 2002a, p. 1.
  8. Nielsen 2002a, p. 2.
  9. "How to structure your content for a better homepage". 99designs. 2015.
  10. Nielsen 2002a, p. 8.
  11. "Hero Images in Web Design: When, Why, and How to Use". Design4Users. January 4, 2021.
  12. Kirsch, Katrina (June 2, 2021). "Ultimate Guide to Hero Images [Best Practices + Examples]". blog.hubspot.com.
  13. Leva, Myles. "Hero Image: What it is, why you need one & how to create it". Pik Wizard.
  14. Stewart, Matt (February 18, 2019). "Everything You Need to Know About Website Carousels". The Creative Momentum.
  15. Babich, Nick (Aug 13, 2016). "Designing a User-Friendly Homepage Carousel". Medium.
  16. Coyier, Chris (Jan 10, 2020). "CSS-Only Carousel". CSS-Tricks.
  17. Holst, Jamie (April 30, 2019). "9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)". Baymard Institute.

Bibliography
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.