Honey Ogundeyi

Oyindamola Honey Ogundeyi is the founder of Fashpa.com, a Nigerian e-commerce site that designed and sold its products online and in store and also sold fashion and lifestyle brands from the international market to Nigerians.[1][2] She launched an entrepreneurial vlog Side Hustle to Empire in 2017 where she gives tips on how she started and runs her business.[3]

Djmiwa
Honey Ogundeyi on NdaniTV in 2017
NationalityNigerian
Alma materUniversity of Birmingham
OccupationInternet Entrepreneur
Years active2014–present
Known forfounding fashpa

Education

She started her secondary education at Queens College Yaba, Lagos and finished her secondary education in Alexandra College in Dublin, Ireland. She then proceeded to the University of Birmingham and graduated with a BSc in Public Policy and Management.[4][5]

Career

Ogundeyi was an associate with UBA Group from 2004 to 2006. She later worked for companies including McKinsey & Company, where she worked in consulting in Brussels and Johannesburg. After her spell with McKinsey & Company, she worked with Ericsson as Head of Brand Management for Sub-Saharan Africa and then proceeded to Google as an Industry Manager.[4]

Ogundeyi launched Fashpa.com in April 2014. She founded the company after she was unable to get shoes she wanted from Balogun Market in Lagos Island, Nigeria.[6] As of October 2021, the website was defunct.

References
  1. Nsehe, Mfonobong (11 September 2014). "10 Emerging Women Entrepreneurs To Watch In Africa". Forbes. Retrieved 5 July 2018.
  2. BellaNaija Style (16 December 2016). "Fashpa debuts new holiday campaign with Dija, the 'forget me not' collection". Bella Naija. Retrieved 5 July 2018.
  3. ""Side Hustle to Empire"! Faspha's CEO Honey Ogundeyi Debuts Entrepreneurial Vlog | Watch Episodes 1-3! - OnoBello.com". onobello.com. Archived from the original on 1 July 2019. Retrieved 6 July 2018.
  4. "Oyindamola Honey Ogundeyi". World Bank Live. 12 April 2018. Retrieved 6 July 2018.
  5. Oyebade, Wole (14 July 2017). "Entrepreneurship thrives better when you fulfil a need – Oyindamola Ogundeyi". Guardian Nigeria (online). Retrieved 5 July 2018.
  6. Gaffey, Conor (30 November 2016). "NIGERIAN STARTUP FASHPA REVOLUTIONIZES HOW WEST AFRICANS BUY CLOTHES". Newsweek. Retrieved 5 July 2018.
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