Hopalong Cassidy (TV series)

Hopalong Cassidy is an American Western television series that ran from 1949 to 1952 on NBC, starring William Boyd as Hopalong Cassidy, a fictional gunslinger who had been created by writer Clarence E. Mulford. It was the first Western television series. The series began as simply broadcasts of edited versions of previous Hopalong Cassidy films, all of which had starred Boyd (66 such films had been produced between 1935 and 1948). Eventually, the series transitioned to original episodes, with a new cast of characters and actors, notably Edgar Buchanan as Hopalong's sidekick Red Connors. The show was created and produced by Boyd.

Hopalong Cassidy
Title card for Hopalong Cassidy, 1949
GenreWestern
StarringWilliam Boyd
Release
Original release1949 (1949) –
1952 (1952)

Hopalong Cassidy was a hit, especially among children, and helped lead to a wave of other Western TV series, including The Gene Autry Show and The Roy Rogers Show. It also did well in merchandising, including spawning the first TV series-themed lunchbox.

Production

The Hopalong Cassidy film series ended in 1948, due to declining revenues, and their star William Boyd, who was now 53 years old, was regarded as a film star of the past. However, Boyd thought Hopalong Cassidy might have a future in television, and spent $350,000 to obtain the rights to his old films;[1] he sold or mortgaged almost everything he owned to raise the money.[2]

Boyd approached the fledgling NBC network to broadcast the films. The initial broadcasts were so successful that NBC could not wait for a television series to be produced and edited the feature films to broadcast length.[3] Hopalong Cassidy begain airing on June 24, 1949, and was the first network Western television series, predating The Lone Ranger by several months.[4]

Thanks to the earlier series which showed edited versions of his films, Boyd began work on a separate series of half-hour westerns made especially for television; Edgar Buchanan was his new sidekick, Red Connors (a character from the original stories and a few of the early films).

The theme music for the show was written by Nacio Herb Brown (music) and L. Wolfe Gilbert (lyrics).

Reception

The show ranked number 7 in the 1949 Nielsen ratings, number 9 in the 1950–1951 season and number 28 in 1951–1952.[5]

Influence and legacy

The series and character were so popular that Hopalong Cassidy was featured on the cover of national magazines such as Look, Life, and Time.[1]

Boyd earned millions from the series ($800,000 in 1950 alone),[1] mostly from merchandise licensing and endorsement deals. In 1950, Hopalong Cassidy was featured on the first lunchbox to bear an image, causing sales of Aladdin Industries lunch boxes to jump from 50,000 units to 600,000 units per year.[6] In 1950, more than 100 companies manufactured $70 million of Hopalong Cassidy products,[1] including children's dinnerware, pillows, roller skates, soap, wristwatches (made by Timex), and jackknives.[7] The 1951 Christmas song "It's Beginning to Look a Lot Like Christmas" by Meredith Willson mentions "A pair of Hopalong boots" in its list of gifts that children will want.

There was a new demand for Hopalong Cassidy features in movie theaters, and Boyd licensed reissue distributor Film Classics to make new film prints and advertising accessories. Another 1950 enterprise saw the home-movie company Castle Films manufacturing condensed versions of the Paramount films for 16 mm and 8 mm film projectors; they were sold through 1966. Also, in January 1950 Dan Spiegel began to draw a syndicated comic strip with scripts by Royal King Cole; the strip lasted until 1955.[8][9]

The success of the show and tie-ins inspired juvenile television westerns such as The Range Rider, Tales of the Texas Rangers, Annie Oakley, The Gene Autry Show, and The Roy Rogers Show.

Home media and syndication

On June 7, 2011, Timeless Media Group released Hopalong Cassidy: The Complete Television Series on DVD in Region 1.[10] The 6-disc set features all 52 episodes of the series restored and remastered.

In the 2010s, the series aired on Cozi TV[11] and on Encore's western channels.

References
  1. "Kiddies in the Old Corral" Time, November 27, 1950.
  2. "Tele Topics" (PDF). Radio Daily. June 13, 1950. p. 7. Retrieved 8 February 2015.
  3. "TV ACRES: Broadcast Firsts > Western Series". Tvacres.com. Archived from the original on June 29, 2012. Retrieved December 6, 2014.
  4. Holland, Ted (February 2020). "Classic TV Western Timeline: Part I – 1949 to 1959". Classic Images (536): 6.
  5. "ClassicTVguide.com: TV Ratings". classictvguide.com.
  6. "Hopalong Cassidy". Archive of American Television. October 23, 2017. Retrieved April 12, 2018.
  7. Westerns Archived 2006-06-15 at the Wayback Machine – Museum of Broadcast Communications
  8. Tom Hoepf. "Hopalong Cassidy Returns". Toycollectormagazine.com. Archived from the original on December 7, 2014. Retrieved December 6, 2014.
  9. "Dan Spiegle". lambiek.net. Retrieved December 6, 2014.
  10. Archived November 2, 2011, at the Wayback Machine
  11. "Hopalong Cassidy | COZI TV". Archived from the original on December 27, 2014. Retrieved December 27, 2014.
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