Hringbraut (TV station)

Hringbraut is a privately held Icelandic media company that operates an online newspaper, hringbraut.is. It previously operated a television station free to air, non-subscription, reaching 98% of all households in Iceland. Its programming was all in Icelandic, broadcasting 24/7 and in HD.

About the media

The Icelandic television station Hringbraut (and the station's web) first aired in February 2015. Mr. Sigmundur Ernir Rúnarsson, Editor-in-chief of Hringbraut said that there was a space available on the Icelandic television market, since the station would be being different from what was before in the market. "We believe there is room for a broad and informative talk show Channel, backed up by a diverse website, open to all Iceland's potential, for the benefit of homes and businesses, with experienced staff at the helm."[1]

When Hringbraut started, it sent out a press release explaining its policy and purpose:

"Hringbraut is a new, diverse and free television and web site that focuses on dynamic and informative discussion on national issues, culture, homes, health and lifestyle. In particular, the media is, meant to be a source of constructive dialogue on reforms of home and business, where tolerance and broad-mindedness should guide its writings and programming, along with objectivity and human respect."[2]

Broadcasting

Hringbraut was a free television that broadcast Icelandic television programs (mainly Talk shows) along with commercials. It was dependent on selling advertising time or acquiring sponsors for its programs. It ran 24 hours a day in Iceland, in HD quality and SD quality. On 31 March 2023, the company closed down the television station.[3]

References
  1. Háskólabókasafn, Landsbókasafn Íslands-. "Timarit.is". timarit.is (in Icelandic). Retrieved 5 March 2019.
  2. "Sigmundur Ernir dagskrárstjóri á nýrri sjónvarpsstöð". mbl.is. Retrieved 5 March 2019.
  3. Kolbeinn Tumi Daðason (31 March 2023). "Fréttablaðið og Hringbraut heyra sögunni til". Fréttablaðið (in Icelandic). Retrieved 31 March 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.