Hubbard Foods

Hubbard Foods Ltd is a New Zealand manufacturer of breakfast cereals based in Auckland. It sells cereals under its Hubbard brand and private labels. Its founder is Dick Hubbard,[1] who stepped down as CEO from 2004-2007 to serve as the mayor of Auckland. According to The Sunday Star-Times, in July 2010, Hubbard was "The number three player, behind Sanitarium and Kellogg's, in the so-called 'ready-to-eat' cereal market" in New Zealand.[2] It employs around 150 staff.

"Hubbards" redirects here. For the community in Canada, see Hubbards, Nova Scotia.

Hubbard Foods Ltd
TypePrivate
IndustryFood
FoundedAuckland, New Zealand 1990
HeadquartersAuckland, New Zealand
Key people
Dick Hubbard, Founder
ProductsFruitful Breakfast
Berry Berry Nice
Big Breakfast
Number of employees
150
Websitewww.hubbards.co.nz

History

The company started in 1989 as Winner Foods, but, after two years, the company founder decided to put the family name on the cereal boxes and rename the company Hubbard Foods Ltd. In 2008, Hubbard considered selling the company but decided to retain his ownership.[3]

In 2010, in coordination with Vector Limited, Hubbard Foods installed the largest commercial installation of thin-film solar PV panels in New Zealand on the roof of its South Auckland building.[4]

In 2018, the Hubbard sold the company to HFG Group, which was soon renamed Walter & Wild, owned by Harry Hart and his father Graeme Hart.[5]

References
  1. "Hubbards not for sale". Television New Zealand. 22 July 2008. Retrieved 30 July 2010.
  2. O'Neill, Rob (27 July 2010). "It's crunch time in the fight for your breakfast dollar". The Sunday Star-Times. Retrieved 30 July 2010.
  3. Smith, Jacqueline (22 July 2008). "Hubbard opts to hold on to cereal firm". The New Zealand Herald. Retrieved 30 July 2010.
  4. Fowler, Nina (23 July 2010). "Vector backs NZ-first solar energy trial". National Business Review. Retrieved 30 July 2010.
  5. Hutching, Chris (27 June 2018). "Billionaire family purchase some of NZ's best-known food brands". Stuff. Retrieved 14 April 2021.

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