Hue-heat hypothesis

The hue-heat hypothesis is the hypothesis that an environment with warm colors (red, orange yellow hues) will feel warmer in terms of temperature and comfort, while an environment with cold colors (blue, green hues) will feel cooler.[1][2][3]

Taj Mahal in warm light from a low elevation sun.
Taj Mahal in the cold light from a high elevation sun.

The idea is both investigated scientifically[4] and ingrained in popular culture in the terms warm and cold colors [5]

References
  1. Tsushima, Yoshiaki; Okada, Sho; Kawai, Yuka; Sumita, Akio; Ando, Hiroshi; Miki, Mitsunori (10 August 2020). "Effect of illumination on perceived temperature". PLOS ONE. 15 (8): e0236321. doi:10.1371/journal.pone.0236321. PMC 7416916.
  2. Ziat, Mounia; Balcer, Carrie Anne; Shirtz, Andrew; Rolison, Taylor (2016). "A Century Later, the Hue-Heat Hypothesis: Does Color Truly Affect Temperature Perception?". Haptics: Perception, Devices, Control, and Applications. 9774: 273–280. doi:10.1007/978-3-319-42321-0_25.
  3. "Hue Heat". Medium. 10 April 2022. Retrieved 15 May 2023.
  4. Toftum, Jørn; Thorseth, Anders; Markvart, Jakob; Logadóttir, Ásta (October 2018). "Occupant response to different correlated colour temperatures of white LED lighting". Building and Environment. 143: 258–268. doi:10.1016/j.buildenv.2018.07.013.
  5. "Temperature - Colour - National 5 Art and Design Revision". BBC Bitesize. Retrieved 15 May 2023.
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