Hygienic Dress League

The Hygienic Dress League, also known as HDL, is an American art duo founded by Dorota Coy and Steve Coy. Operating as a corporation,[1] the group is known for their public artworks in the Detroit, Michigan area.[2]

History

The duo first met in Hawaii, where they were married.[3] They then moved to Detroit, where the group's first activities involved tagging abandoned buildings with graphics related to the Hygienic Dress League Corporation.[3] In recent years, the group has made a change from these "urban interventions" towards sculptural instillations that they consider to be "surreal augmentations of reality".[1]

Founded in 2007, the group held a public offering of shares in 2014.[4] Using their status as a corporation as their art medium,[2] the group brands themselves with golden gas masks and animals.[1] The pair have stated that the goal of HDL is to critique commercial promotion, by promoting itself.[5][2][6]

Public works

  • 2013: Barn mural, Soddard road, Port Austin, Michigan.[7][8][9]
  • 2017: Flight, installation of metallic pigeon sculptures over Detroit's Woodward Esplanade.[10]
  • 2018: Diamond II, Limited Edition, Spirit of the Forest, installation at the DTE Energy Conner Creek power plant.[1]
  • Profit of Doom, Detroit-based installation and photography series.[11]
  • 2019: Future Distortion installation as part of Detroit Art Week.[12]
  • 2021: First Contact, NFT release.[13]
  • 2022: Employees: 55,554 NFT release.[13]

References

  1. DeVito, Lee. "Hygienic Dress League climbs the corporate ladder with its most ambitious project yet". Detroit Metro Times.
  2. Herscher, Andrew (14 November 2012). The Unreal Estate Guide to Detroit. University of Michigan Press. ISBN 978-0-472-03521-2.
  3. Binelli, Mark (13 November 2012). Detroit City Is the Place to Be: The Afterlife of an American Metropolis. Henry Holt and Company. ISBN 978-1-4299-7461-5.
  4. "Hygienic Dress League art project goes public with IPO". Model D.
  5. Pincus, Julie; Christian, Nichole (November 2017). Canvas Detroit. Wayne State University Press. ISBN 978-0-8143-3880-3.
  6. Creedon, E. (22 July 2015). Sam Shepard and the Aesthetics of Performance. Springer. ISBN 978-1-137-52741-7.
  7. Jones, Dan B. "Port Austin becomes the Thumb's artistic beacon". The Detroit News.
  8. Hooper, Ryan Patrick. "In Michigan's Thumb, Detroiters turn decades-old barns into art". Detroit Free Press.
  9. Rojo, Jaime; Harrington, Steven (10 July 2013). "Gothic Street Art Invades Rural Michigan". HuffPost.
  10. Runyan, Robin (27 July 2017). "Birds take 'Flight' over the Woodward Esplanade". Curbed Detroit.
  11. Detroit, Playground (8 February 2018). "HYGIENIC DRESS LEAGUE RELEASES "PROFIT OF DOOM" [PHOTO ESSAY]". PLAYGROUND DETROIT.
  12. Friday, Dan B. Jones. "Hygienic Dress League debuts Future Distortion installation as part of Detroit Art Week". Model D.
  13. Coyne, Lauren Levato (2022-02-11). "The NFT is the Employee and the Corporation is Conceptual". Sculpture. Retrieved 2022-06-01.
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