The Hype House

The Hype House is a collective of teenage TikTok personalities based in Moorpark, California, as well as the name of the mansion where some of the creators live.[1] It is a collaborative content creation house, allowing the different influencers and content creators to make videos together easily.[2]

The Hype House
FormationDecember 2019 (2019-12)
Founders
Founded atLos Angeles, California
PurposeEntertainment
Location
OriginsTikTok

The house itself is a Spanish-style mansion perched at the top of a gated street. It has a palatial backyard, pool, outdoor gym, jacuzzi and a large kitchen and dining quarters.[1] The Hype House location has changed twice; the collaborative originally used a series of two different houses in Los Angeles proper before moving to their current house in Moorpark.[1][2] The membership of the collaborative has also evolved over time.

History

The collective formed in December 2019, and includes around twenty rising or established Gen Z[3] influencers from TikTok. Most of its funding for creation came from Daisy Keech,[4] Chase Hudson and Thomas Petrou, Alex Warren, Dixie D'Amelio, and Addison Rae. During its peak in membership, it had twenty-one members until founding member Daisy Keech left in March 2020, citing internal disputes with other members as the reason for her departure.[5] In May 2020, the D'Amelios' representative confirmed the sisters also left the collective when "The Hype House started to become more of a business."[6] Darianka Sanchez was about to join the Hype House, but accusations of hacking and bullying, including claims of bullying Kenzie Ziegler, surfaced. The Hype House issued a statement denying her membership.[7] Larray, who was already an established YouTuber and TikTok personality, joined in January 2020, but confirmed in his livestream that he had left later that year.[8] Vinnie Hacker, an internet sensation, joined the house in January 2021, which was a surprise to a lot of the Hype House's fan base. Russian model Renata Valliulina (also known as Renata Ri) joined the house in December of that year.

After being interviewed by Thomas Petrou, leader of the house, popular content creator Tabitha Swatosh was accepted into the house and became a Hype House member on January 28, 2022. Sam Dezz and Brooke Monk joined the house as of April 1, 2022. Paige Taylor officially became a member on May 14, 2022, however, she left around October. Throughout May of 2022, the Hype House frequently collabed with Breezy Boys LA, another content house. Then, on June 3, 2022, all the previous Breezy Boy members (Ace Akers, Bryce Parker, Eddie Preciado, Jacob Day, Jackson Dean, and Kristian Ramey) became official Hype House members, however, all but Jacob Day left the house around October that same year. On April 6, 2023, Petrou announced that he would be selling the mansion but the Hype House would be continuing in some form.[9] Current members include Thomas Petrou, Mia Hayward, Jacob Day, Sadie Mckenna, and Breese Maroc.

Reality series
Main article: Hype House (TV series)

On April 22, 2021, Netflix announced that they would be airing a reality series at The Hype House, starring Annon, Dragun, Hacker, Hayward, Hudson, Merritt, Petrou, Warren, and Wright.[10] Hype House premiered on Netflix on January 7, 2022.[11]

Controversies

On July 21, 2020, Nikita Dragun held a surprise birthday party for Larray during the COVID-19 pandemic at the Hype House mansion.[12] The party included internet celebrities such as James Charles and others.[13] At the time of the party, California's COVID-19 cases had just surpassed New York's cases.[14] There was an estimated 67 people in attendance,[15] many of whom were seen without face masks[13] despite local health laws.[16] Photos and videos of the event appeared on social media sites such as Instagram. These posts drew criticism from the public, including other influencers like Elijah Daniel and Tyler Oakley.[12][17] Merritt, and some of the other attendees of the party later apologized.[15] Residents of The Hype House later tested negative for COVID-19.[18]

Lawsuit

On January 24, 2023, the landlord announced he would be suing the Hype House for $300,000, due to unpaid rent and severe damage to the house.[19][20]

See also

References
  1. McErlene, Fern (January 16, 2022). "Inside the $5 million California mansion where 19 TikTokers live, party, and cause drama". Insider. Archived from the original on September 27, 2023. Retrieved April 8, 2022.
  2. Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Archived from the original on January 3, 2020. Retrieved March 19, 2020.
  3. Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Archived from the original on September 27, 2023. Retrieved March 19, 2020.
  4. Kim, Yerin (March 20, 2020). "Here's What You Need to Know About TikTok Star Daisy Keech". Seventeen. Archived from the original on January 25, 2021. Retrieved February 9, 2021.
  5. Brown, Abram (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Archived from the original on September 27, 2023. Retrieved April 12, 2020.
  6. Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Archived from the original on June 6, 2020. Retrieved May 11, 2020.
  7. "Former Hype House member Darianka apologizes after bullying scandal". Dexerto. Archived from the original on June 19, 2023. Retrieved June 19, 2023.
  8. Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Archived from the original on September 27, 2023. Retrieved May 3, 2020.
  9. "The Next Chapter". YouTube. Archived from the original on May 27, 2023. Retrieved May 23, 2023.
  10. Porterfield, Carlie. "TikTok Collective 'The Hype House' Is Getting The Netflix Treatment". Forbes. Archived from the original on April 25, 2021. Retrieved April 25, 2021.
  11. "New On Netflix January 2022: Ozark: Season 4 Part 1, Hype House, and More". GameSpot. Archived from the original on December 15, 2021. Retrieved April 29, 2023.
  12. Williams, Janice (July 28, 2020). "Influencers Face Backlash After Attending Party for TikTok Star Larray As Coronavirus Surges. Newsweek". Newsweek. Archived from the original on September 24, 2020. Retrieved August 26, 2020.
  13. Lustig, Hanna. "Dozens of top influencers gathered for a massive Hype House birthday party despite record COVID-19 numbers in California". Insider. Archived from the original on July 24, 2020. Retrieved August 26, 2020.
  14. McGreevy, Patrick (July 22, 2020). "California to obtain more masks, gear as it becomes state with most COVID-19 cases". Los Angeles Times. Archived from the original on February 4, 2021. Retrieved November 30, 2020.
  15. Tenbarge, Kat (July 27, 2020). "Party-goers were subjected to strong online backlash, but that hasn't stopped them from continuing to go out". Insider. Archived from the original on July 20, 2020. Retrieved August 26, 2020.
  16. Llyod, Jonathan (June 19, 2020). "If You Have Questions About California's Face Mask Rules, This List Has Them Covered". NBC Los Angeles. Archived from the original on February 7, 2021. Retrieved November 30, 2020.
  17. Henry, Ben (July 23, 2020). "Tyler Oakley Called Out A Bunch Of Influencers After Nikita Dragun Threw An "Insane Surprise Party" During Lockdown". BuzzFeed News. Archived from the original on February 5, 2021. Retrieved August 26, 2020.
  18. Roantree, Megab (August 4, 2020). "Nikita Dragun Got The Hype House Tested For Coronavirus". Kiss. Archived from the original on October 9, 2020. Retrieved August 26, 2020.
  19. "Hype House Landlord Files Lawsuit to Recoup Over $300K in Damages Allegedly Caused By Influencers". Peoplemag. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  20. "'Hype House' influencers sued by the former landlord; claims $600,000 in damages done to home". KTLA. January 20, 2023. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
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